Automated Product Title Modification Using Attribute Importance Scores

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Solution Overview

Problem

Online retailers face challenges in managing product titles due to multiple variants having the same title, errors, and omitted attributes, with conventional template-based approaches being inefficient and ineffective, especially when product attributes and values are missing or mismatched.

Innovation Solution

A system and method that identify and prioritize product attributes in existing titles using importance scores, convert titles into n-gram words, apply string matching techniques, and automatically insert missing attributes into modified titles for display on websites, leveraging a combination of rule-based systems and language models to enhance title accuracy and efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If a template-based approach is used to modify product titles, then the process can be automated, but it becomes ineffective when product attributes and values are missing or mismatched

Engineering Contradiction:

Improveautomation of title modificationVSAvoideffectiveness of title modification

Core Design Contradiction:

Extent of automationVSReliability

Solution Approach 1:

The system dynamically adjusts the matching threshold parameter based on the quality and completeness of product attributes. When attributes are missing or mismatched, the system adapts the threshold to accommodate variations, allowing the automated process to remain effective across diverse product data quality scenarios while maintaining automation.

Inventive Principle:

Principle #35Parameter changes

Solution Approach 2:

The title modification system transitions from static template-based matching to dynamic attribute-based matching. The system adapts its matching criteria based on the specific product attributes available, enabling it to handle missing or mismatched data flexibly while maintaining full automation capability.

Inventive Principle:

Principle #15Dynamics

2Extent of automation

If a template-based approach is used to modify product titles, then automation is achieved, but system performance is hindered due to inefficiency

Engineering Contradiction:

Improveautomation of title modificationVSAvoidsystem performance

Core Design Contradiction:

Extent of automationVSProductivity

Solution Approach 1:

The system extracts only the necessary product attributes required for title modification from the full product catalog, rather than processing all product data through complex template matching. This extraction approach maintains automation while significantly improving system performance by reducing processing overhead.

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The title modification process is segmented into distinct steps: attribute identification, attribute validation, and title generation. This segmentation allows the system to process only relevant data at each stage, improving efficiency while maintaining full automation capability.

Inventive Principle:

Principle #1Segmentation

3Measurement precision

If manual review is used to modify product titles, then title accuracy can be improved, but it becomes infeasible due to the large number of products

Engineering Contradiction:

Improvetitle accuracyVSAvoidfeasibility of manual processing

Core Design Contradiction:

Measurement precisionVSProductivity

Solution Approach 1:

The system replaces manual mechanical review processes with automated computational analysis using attribute-based matching algorithms. This substitution maintains high title accuracy through systematic attribute validation while making the process feasible for millions of products by eliminating the need for human intervention at scale.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

4Productivity

If conventional title modification systems are used, then processing can occur, but they are ineffective when attributes are missing from the catalog

Engineering Contradiction:

Improveprocessing capabilityVSAvoidtitle modification effectiveness

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The system performs preliminary validation and identification of required attributes before attempting title modification. By checking for the presence and quality of necessary attributes in advance, the system can proceed with confident automated processing when attributes are available and handle missing attributes appropriately, maintaining both productivity and reliability.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10949900B2Systems and methods for automatically modifying titles for products

Publication Date: 2021.03.16 WALMART APOLLO LLC

AI summary

Systems and methods including one or more processors and one or more non-transitory storage devices storing computing instructions configured to run on the one or more processors and perform: for each respective item of one or more items: identifying one or more respective item attributes in an existing title for the respective item; and determining at least one respective item attribute of the one or more respective item attributes to include in an alternative title for the respective item based on an attribute importance score for each respective item attribute of one or more item attributes of the respective item; generating at least one first modified title for at least one first item of the one or more items, the at least one first modified title comprising at least one first item attribute of the at least one first item; and coordinating displaying of the at least one first modified title for the at least one first item on a website. Other embodiments are disclosed herein.