Product Viewer Group Registration to Limit Inappropriate Messages
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Solution Overview
Problem
Existing systems for viewer interaction in live commerce often hinder beneficial interactions due to inappropriate messages on social media platforms, preventing viewers from engaging effectively with each other.
Innovation Solution
A server device generates a group for viewers of a video introducing a product, detects viewers who have purchased the product, and registers them to interact within the group, promoting beneficial interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If viewers are allowed to post messages freely on ordinary SNS, then interaction freedom is improved, but inappropriate messages are posted which hinders beneficial interactions
Solution Approach 1:
The patent segments the viewer community into distinct groups based on their interaction with the video content. Viewers are divided into those who have purchased the product and those who haven't, with only purchasers being added to the interactive group. This segmentation allows free interaction among qualified viewers while excluding potential sources of inappropriate messages.
Solution Approach 2:
The server acts as an intermediary between viewers and the social media platform. Instead of allowing direct free posting by all viewers, the server mediates by automatically detecting purchasers and selectively adding them to the group. This intermediary control mechanism enables beneficial interactions while filtering out inappropriate content sources.
2Productivity
If a group is created for all video viewers to interact, then viewer engagement is improved, but interaction quality deteriorates due to inappropriate messages from non-purchasers
Solution Approach 1:
The patent applies local quality by creating a specialized interaction environment with different access rules for different viewer segments. Rather than uniform access for all viewers, the system provides high-quality interaction space specifically for purchasers who are more likely to contribute relevant feedback, while maintaining broader access for non-purchasers outside the group.
Solution Approach 2:
The system uses automatic detection of product purchases to determine group membership eligibility. The server automatically monitors purchase data and adds qualifying viewers to the interaction group without manual intervention, enabling reliable quality control through self-service mechanisms that identify genuine product users.
Data Source
AI summary
The generator (141) generates a group (for example, a group chat) for viewers of a video introducing a product to interact with each other on social media (for example, a messenger service). The detector (142) detects a viewer who has viewed the video introducing the product and purchased the product. The registrar (145) then registers the viewer detected by the detector (142) to the group generated by the generator (141).