Product Visibility Evaluation Using Purchase Data and Layout
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Solution Overview
Problem
Existing technologies face challenges in accurately evaluating how much a product has come into sight of customers in a store, due to difficulties in acquiring customer movement trajectories and the need for large-scale equipment installation.
Innovation Solution
A non-transitory computer-readable recording medium storing an information processing program that acquires information related to product arrangement in a store and customer purchases, estimates the movement region of customers based on this information, and calculates an evaluation value for product visibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If equipment for tracking customer movement trajectories is installed, then measurement precision of customer movement is improved, but device complexity and installation cost increase
Solution Approach 1:
The patent uses purchase data as a simplified copy or representation of customer movement behavior, rather than directly tracking actual movement trajectories. By inferring movement regions from purchased items and store layout, the system creates a virtual model of customer paths without physical tracking equipment
Solution Approach 2:
The patent replaces mechanical/physical tracking systems (cameras, sensors, RFID tags) with an information processing system that uses purchase data and store layout information to calculate estimation regions, substituting complex physical measurement infrastructure with computational analysis
2Reliability
If large-scale equipment is installed for customer tracking, then reliability of customer behavior data is improved, but ease of operation and installation deteriorate
Solution Approach 1:
The system uses data that customers generate themselves through their purchasing decisions, requiring no active participation or awareness from customers. The store's existing POS system automatically provides the necessary data without additional customer-facing equipment or procedures
Solution Approach 2:
The patent leverages the multi-functionality of existing store infrastructure, particularly the POS system, which serves both its primary function of processing transactions and the secondary function of collecting movement estimation data, eliminating the need for dedicated tracking equipment
3Measurement precision
If actual customer movement tracking is implemented, then measurement precision is improved, but loss of time and cost increase
Solution Approach 1:
The system performs preliminary data collection by continuously gathering purchase data and store layout information in advance, so that when visibility evaluation is needed, the data is already available. This eliminates the need for real-time tracking during actual customer visits
Solution Approach 2:
The patent replaces time-consuming physical tracking operations with computational calculations that use pre-collected purchase data and store layout information to rapidly estimate customer movement regions and calculate product visibility metrics
Data Source
AI summary
A non-transitory computer-readable recording medium storing an information processing program for causing a computer to execute processing includes acquiring first information that includes information related to arrangement of a plurality of products in a store, acquiring second information that includes information that specifies one or a plurality of the products purchased by each of a plurality of customers, determining an estimation region in which each of the plurality of customers is estimated to have moved in the store based on the first information and the second information, and calculating an evaluation value for evaluation of how much the product is considered to have come into sight of the plurality of customers based on the first information and the estimation region.