Program Search Results With Sponsored Content Prioritization
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Solution Overview
Problem
Existing systems for displaying search results for program content do not effectively incorporate priority indicators based on sponsorships, leading to suboptimal presentation of sponsored content relative to non-sponsored content.
Innovation Solution
A system that receives search terms, performs a search in a program content catalog, and displays relevant programs along with sponsored content prioritized based on received priority indicators generated from sponsorship agreements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If search results are displayed based solely on relevance to search terms, then search accuracy is improved, but sponsored content visibility deteriorates
Solution Approach 1:
The search results are segmented into different display positions, with sponsored content placed in prominent positions (e.g., top of results, sidebar) and non-sponsored content in standard positions. This segmentation allows both sponsored and non-sponsored content to be displayed effectively without compromising search accuracy.
Solution Approach 2:
Different display qualities and positions are assigned to different types of content based on their nature. Sponsored content receives enhanced visibility through priority indicators, while maintaining the relevance-based ordering for non-sponsored content. This local differentiation resolves the contradiction by giving each content type appropriate visibility without compromising overall search accuracy.
2Loss of information
If sponsored content is displayed more prominently using priority indicators, then sponsored content visibility is improved, but search result neutrality deteriorates
Solution Approach 1:
The system performs preliminary identification and marking of sponsored content before displaying search results. Priority indicators are pre-associated with sponsored content based on sponsorship agreements, allowing the system to maintain neutrality by clearly distinguishing sponsored from non-sponsored content while still providing enhanced visibility to sponsored items.
Solution Approach 2:
Priority indicators serve as an intermediary element that mediates between sponsored content and display position. These indicators explicitly mark sponsored content, allowing users to distinguish between sponsored and non-sponsored results, thereby maintaining search neutrality while still providing the desired visibility enhancement for sponsored content.
3Loss of information
If multiple streaming media content provider platforms are listed for the same program, then content availability information is improved, but display complexity increases
Solution Approach 1:
The system performs preliminary sorting and organization of multiple streaming media content provider platforms based on priority indicators before displaying them. By pre-ordering the platforms according to sponsorship priority and relevance, the system reduces display complexity while maintaining complete content availability information, as users receive a pre-organized list rather than needing to navigate complex unsorted options.
Data Source
AI summary
In a system for displaying search results for program content, a first set of programs, television channels or streaming media content provider platforms are determined to be relevant to search terms based on a search. A second set of the programs, television channels or streaming media content provider platforms are also or instead listed or ordered on the display based on one or more received priority indicators received. Prior to the search, the priority indicators may pre-associate the second set of programs with one or more specific search terms used in the search. The priority indicators may give priority to order the certain programs, television channels or streaming media content provider platforms to be displayed above, or more prominently than, other items in the search listing resulting from using such search terms based on various different factors.