Program Content Search Display With Sponsorship Priority
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Solution Overview
Problem
Existing systems do not effectively incorporate sponsorship-based priority indicators to enhance the visibility of sponsored program content in search results, limiting the ability to increase viewership and direct consumers to specific streaming services.
Innovation Solution
A system that integrates priority indicators based on sponsorships to prioritize and prominently display sponsored streaming media content provider platforms in search results, ensuring sponsored content is displayed above or more prominently than non-sponsored content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If search results are ordered purely by relevance to search terms, then search accuracy is improved, but sponsored content visibility deteriorates
Solution Approach 1:
The search results are segmented into different sections: a sponsored content section displaying priority-indicated results, and a regular search results section displaying relevance-based results. This segmentation allows sponsored content to be prominently displayed without compromising the accuracy of the overall search results.
Solution Approach 2:
Priority indicators are pre-associated with specific programs, channels, or platforms before the search is conducted. When a search is performed, these pre-established priority indicators are applied to determine the ordering of sponsored content in the results, ensuring sponsored content visibility is maintained alongside search accuracy.
2Productivity
If sponsored content is displayed prominently in search results, then advertising effectiveness is improved, but search result neutrality deteriorates
Solution Approach 1:
Priority indicators serve as an intermediary mechanism that mediates between sponsored content promotion and search result presentation. The system uses these indicators to objectively determine the display order of sponsored content without requiring subjective editorial judgment, thereby maintaining a form of procedural neutrality while achieving advertising goals.
Solution Approach 2:
The system changes the ordering parameter for sponsored content from relevance-based to priority-indicator-based display. This parameter change allows sponsored content to be prominently displayed according to sponsorship levels while the rest of the search results maintain their relevance-based ordering, preserving overall search integrity.
3Loss of information
If multiple streaming platforms providing the same program are listed, then content availability information is improved, but display complexity increases
Solution Approach 1:
Priority indicators are pre-associated with specific streaming platforms before the search. When multiple platforms provide the same program, these pre-established indicators automatically determine which platform appears first in the results, simplifying the display while maintaining comprehensive availability information.
Solution Approach 2:
The system applies different display qualities to different platforms based on their priority indicators. Platforms with higher priority indicators receive prominent positioning in the results, while other platforms providing the same content are listed subsequently. This local differentiation in display quality maintains information completeness while managing complexity through systematic prioritization.
Data Source
AI summary
In a system for displaying search results for program content, a first set of programs, television channels or streaming media content provider platforms are determined to be relevant to search terms based on a search. A second set of the programs, television channels or streaming media content provider platforms are also or instead listed or ordered on the display based on one or more received priority indicators received. Prior to the search, the priority indicators may pre-associate the second set of programs with one or more specific search terms used in the search. The priority indicators may give priority to order the certain programs, television channels or streaming media content provider platforms to be displayed above, or more prominently than, other items in the search listing resulting from using such search terms based on various different factors.