Programmatic Media Content Exchange System for OTT Distribution
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Solution Overview
Problem
OTT content distributors face challenges in predicting and meeting viewer demands for diverse content within budget constraints, as existing methods rely heavily on direct interactions, human agents, or online platforms, which are inefficient in anticipating future content needs.
Innovation Solution
A programmatic distribution system that includes a content provider platform, media asset manager, programmatic distribution system, distributor backend, and distributor platform, enabling automated content exchange and bidding, dynamic content block replacement, and real-time channel generation, allowing for personalized and adaptive content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If direct one-on-one interactions or human agents are used for content buying, then personalized content selection is possible, but the process is inefficient and cannot meet diverse viewer demands in real-time
Solution Approach 1:
The system enables automated self-service content distribution through programmatic interfaces where content owners and distributors interact without human agents. The automated bidder receives content requests, determines bids based on pre-configured parameters, and executes transactions automatically, eliminating manual intervention while maintaining efficient content acquisition.
Solution Approach 2:
The patent replaces manual human agent interactions with an automated electronic bidding system. The mechanical process of human negotiation is substituted by algorithmic bid determination based on viewer behavior data, content metadata, and pre-set bidding parameters, enabling real-time automated content procurement.
2Adaptability or versatility
If content distributors buy content from third parties to meet viewer demands, then content variety increases, but budget constraints are exceeded due to inefficient purchasing processes
Solution Approach 1:
The system continuously analyzes viewer behavior data and feedback to dynamically adjust bidding strategies. The automated bidder uses real-time information about viewer preferences, content performance, and budget status to optimize content acquisition decisions, ensuring budget efficiency while maximizing content variety that aligns with actual viewer demand.
Solution Approach 2:
The patent dynamically changes bidding parameters based on viewer behavior patterns, content metadata, and budget constraints. The system adjusts bid amounts, content selection criteria, and acquisition priorities in real-time, enabling efficient budget utilization while adapting content variety to match evolving viewer preferences.
3Measurement precision
If past viewer behavior is analyzed to predict future content needs, then content prediction accuracy improves, but real-time responsiveness is reduced
Solution Approach 1:
The system performs preliminary analysis of viewer behavior data to pre-determine bidding parameters and content preferences before real-time content requests occur. By pre-processing viewer behavior patterns and pre-configuring bidding strategies, the system maintains high prediction accuracy while enabling rapid real-time response when content acquisition is needed.
Data Source
AI summary
A system and method and for programmatic distribution between content owners and distributors that serve users, having (a) a content provider platform, (b) a media asset manager, (c) a programmatic distribution system (d) a distributor backend, (e) a distributor platform, and (f) a distributor app, in which the content provider platform is a conduit for content owners to make content they own, available for distribution. The media asset manager is a repository of assets, including metadata, that are being exchanged and used for content discovery and ranking. The programmatic distribution system further includes a content exchange and a dynamic content block replacement engine. The distributor backend is a set of Application Programming Interfaces hosted by the distributor, that talk to distributor apps. The distributor platform is a platform hosted for the distributor that provides the distributor the capability to perform administrative tasks. Distributor applications talk to the distributor backend.