Progressive Subscriber Attribute Collection for Lead Generation
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Solution Overview
Problem
Current webcasting services lack an effective system for generating leads based on subscriber attributes, which are typically collected all at once, making it inefficient and not catering to anonymous users, and not utilizing behavioral data effectively.
Innovation Solution
A lead generation system that progressively collects subscriber attributes over time, allowing anonymous users to engage with content, and uses this data to identify potential leads in response to requests from content providers or during events, utilizing a lead generator engine and channel management module to match desired attributes with subscriber data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If subscriber data is collected all at once during registration, then complete subscriber information is obtained, but anonymous users cannot engage and the process is inefficient
Solution Approach 1:
The patent segments the collection of subscriber attributes into multiple phases: initial registration with minimal required fields, and progressive collection of additional attributes as users engage with content. This allows the system to obtain complete information over time without blocking anonymous users from initial engagement.
Solution Approach 2:
The system performs preliminary data collection with minimal required fields during initial registration, allowing users to engage immediately. Additional attributes are collected preliminarily as users interact with content, ensuring complete data acquisition without delaying user engagement.
2Quantity of substance
If all subscriber attributes are collected during initial registration, then comprehensive data is available, but user engagement and participation decrease
Solution Approach 1:
The patent implements a dynamic data collection approach where the amount and type of subscriber attributes required changes based on user engagement level. Initially, only minimal fields are required to enable engagement, and additional attributes are progressively collected as users become more active, maintaining high engagement while ultimately achieving comprehensive data collection.
3Device complexity
If behavioral data is not utilized, then system complexity is reduced, but lead generation effectiveness decreases
Solution Approach 1:
The patent makes the data collection system multi-functional by simultaneously gathering both demographic attributes and behavioral data through the same user interaction mechanisms. This unified approach increases lead identification accuracy without proportionally increasing system complexity, as the same infrastructure serves multiple data collection purposes.
Data Source
AI summary
A content distribution service may provide lead information to content providers or other entities associated with a broadcast. The service may include both registered and unregistered (e.g., anonymous) users or subscribers that may each provide data associated with one or more subscriber attributes. Subscriber attribute information may be collected from a subscriber in a progressive manner such that sequentially small portions of data are collected over a period of time. The content distribution service may generate leads by collecting and determining subscriber attributes for each subscriber or anonymous user associated with the service. The leads may be generated in response to a request by a content provider or other requestor, or in response to an event such as the creation of a new broadcast.