Display shelf modules with projectors for displaying product information and modular shelving systems comprising the same

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing display shelf technologies are cumbersome and costly due to the use of LED or LCD displays for product information, which require independent power supplies and are prone to damage, making them difficult to reposition and maintain.

Innovation Solution

A modular shelving system with a projector-based display shelf module that projects image data onto a rear surface of a translucent display panel, allowing for adjustable positioning and easy reconfiguration without the need for independent power supplies, using a projector and optical components within the display shelf module to maintain image clarity and visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If LED or LCD displays are used for product information, then product information can be displayed electronically, but the system becomes expensive and susceptible to damage requiring independent power supplies

Engineering Contradiction:
Improvedisplay durabilityVSAvoidpower supply requirements
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent extracts the display function from the shelf structure by using a separate projector unit that projects images onto the shelf surface. This separates the display component from the shelf support structure, allowing the shelf to be adjusted without worrying about display component integrity or power supply routing.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The shelf surface serves multiple functions: it continues to provide mechanical support for products while simultaneously acting as a display surface for projected images. This eliminates the need for separate electronic display components embedded in the shelf.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If electronic tags with LED or LCD displays are affixed to the shelf, then product information can be updated electronically, but the tags are expensive and require independent power supplies making shelf repositioning difficult

Engineering Contradiction:
Improveinformation update capabilityVSAvoidshelf repositioning ease
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system uses dynamic projection rather than static electronic tags. The projector can dynamically change displayed information by projecting different images onto the shelf surface, while the shelf itself remains mechanically simple and easily repositionable without any electronic components attached.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent introduces an intermediary projection system that mediates between the information source and the shelf display surface. Instead of attaching electronic tags directly to the shelf, the projector acts as an intermediary that creates visual information on the shelf surface without physical attachment.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If displays are integrated into the shelf structure, then product information is always visible, but the shelf becomes difficult to reconfigure and adjust spacing

Engineering Contradiction:
Improveproduct information visibilityVSAvoidshelving reconfiguration flexibility
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The display function is segmented from the shelf structure into a separate projector unit. This segmentation allows the shelf to be freely reconfigured for different spacing and arrangements while the projector independently provides continuous information display on the shelf surface.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes the physical state of information display from embedded solid-state components to projected optical images. This parameter change allows the shelf structure to be mechanically adjusted without constraint, while the optical projection continuously provides visible product information.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The projector-based system provides a cost-effective, durable, and easily reconfigurable solution for displaying product information, reducing maintenance costs and allowing for flexible shelving arrangements while maintaining clear and accurate image display.

Implementation Method 1

A projector projects an optical signal onto a rear surface of a translucent display panel such that image data is visible on a front surface of the display panel

Methodology Applied
Scientific EffectLight transmission: Light

Data Source

PatentUS9703179B2Display shelf modules with projectors for displaying product information and modular shelving systems comprising the same
Publication Date: 2017.07.11 SUNRISE R&D HOLDINGS LLC
  • US9703179B2 patent drawing
  • US9703179B2 patent drawing
  • US9703179B2 patent drawing

AI summary

Modular shelving systems and display shelves for modular shelving systems are disclosed. In one embodiment, a modular shelving system includes a shelf support frame comprising a back plane portion and a base portion. At least one display shelf module is removably coupled to the back plane portion of the shelf support frame such that the display shelf module is vertically and horizontally positionable on the back plane portion of the shelf support frame. The display shelf module may include a top and bottom panels, and side panels that define an interior volume. A display panel may be affixed to a front of the display shelf module. A projector may be disposed in the interior volume of the display shelf module. The projector projects an optical signal onto a rear surface of the display panel such that image data is visible on a front surface of the display panel.