Promoting Visual URLs in Digital Content Titles
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Solution Overview
Problem
Current methods for presenting content, such as advertisements, on the internet fail to effectively promote visual URLs and complete phrases to more prominent locations within content items, leading to reduced interaction rates and inefficient use of space.
Innovation Solution
A computer-implemented method that identifies and promotes visual URLs and complete phrases from the body portion to the title portion of content items, using processors to evaluate and modify URLs by removing redundant information and applying promotion criteria, such as display size and policy restrictions, to enhance visibility and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If visual URLs and complete phrases are promoted from body portion to title portion, then interaction rates and click-through rates increase, but title portion length and content density increase
Solution Approach 1:
The system extracts visual URLs and complete phrases from the body portion and promotes them to the title portion. This extraction principle allows selective movement of high-value content elements to increase their visibility and interaction potential without requiring complete restructuring of the content item.
Solution Approach 2:
The promotion process applies local quality enhancement by making specific content elements (visual URLs and complete phrases) more prominent in the title portion where they receive greater user attention. This creates a non-uniform distribution of importance across different content elements, optimizing user engagement with critical information.
2Illumination intensity
If visual URLs are promoted to title portion, then visibility and engagement improve, but space efficiency decreases
Solution Approach 1:
The system performs preliminary evaluation of visual URLs and complete phrases before promotion, assessing their potential impact on interaction rates. This preliminary action ensures that only high-value content elements are promoted, optimizing the balance between visibility enhancement and space utilization before the actual promotion occurs.
Solution Approach 2:
The promotion process changes the positional parameter of selected content elements from body portion to title portion. This parameter change increases visibility and engagement metrics while the system monitors and adjusts other parameters (such as content selection criteria) to maintain overall space efficiency.
3Reliability
If promotion criteria and restrictions are applied, then content quality and compliance improve, but processing complexity increases
Solution Approach 1:
The system establishes promotion criteria and restrictions in advance before the actual promotion process. This preliminary definition of rules and constraints allows the promotion algorithm to operate systematically and reliably, ensuring compliance with content quality standards while maintaining manageable processing complexity through pre-planned decision frameworks.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.