Promotion App Detecting Installed Apps for Targeted Marketing
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Solution Overview
Problem
Current mobile promotion notification techniques lack effectiveness in detecting and utilizing application programs on mobile devices to provide relevant promotions to consumers, leading to inefficient marketing and engagement.
Innovation Solution
A computer-executed method and system that uses a promotion application program to detect additional application programs on a mobile device, generate indications of these programs, and determine user profile data characteristics to provide targeted promotions and incentivize downloads by rendering impressions and enabling installation of relevant applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If current mobile promotion notification techniques are used, then promotion delivery is simple, but detection and utilization of installed application programs is ineffective
Solution Approach 1:
The patent introduces an intermediary component (promotion notification system) that mediates between the mobile device's installed applications and the promotion delivery mechanism. This intermediary detects installed applications, analyzes their characteristics, and uses this information to deliver relevant promotions, thereby improving detection accuracy without requiring direct complex interactions between all system components.
Solution Approach 2:
The system performs preliminary detection and analysis of installed applications before delivering promotions. By提前 (in advance) identifying which applications are installed and their characteristics, the system can prepare and deliver targeted promotions more effectively, improving the precision of promotion delivery without adding complexity during the actual promotion execution phase.
2Productivity
If promotion notifications are delivered without utilizing installed application data, then the notification process is fast, but marketing efficiency and user engagement are low
Solution Approach 1:
The system performs preliminary detection of installed applications and their characteristics in advance, storing this information for future use. This preliminary action allows the system to quickly deliver targeted promotions without repeatedly analyzing application data, thereby improving marketing efficiency while minimizing time loss during actual promotion delivery.
Solution Approach 2:
The promotion notification system automatically detects installed applications, analyzes their characteristics, and generates targeted promotions without requiring manual intervention. This self-service approach improves marketing efficiency by automating the entire process from detection to promotion delivery, reducing the time humans would need to spend on these tasks.
3Adaptability or versatility
If generic promotion notifications are sent to all users, then the notification system is simple to operate, but user engagement and relevance are poor
Solution Approach 1:
The patent applies local quality by customizing promotion content based on local characteristics of each user's installed applications. Instead of uniform generic promotions, the system analyzes specific applications installed on each device and delivers promotions tailored to those local conditions, thereby improving adaptability and relevance while maintaining ease of operation through automated analysis.
Solution Approach 2:
The system changes parameters of promotion delivery based on detected application characteristics. By dynamically adjusting promotion content, timing, and targeting parameters according to the installed applications detected on each device, the system achieves high adaptability and user engagement while the automated parameter adjustment maintains operational simplicity.
Data Source
AI summary
A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for enabling download of a promotion application program provided by a promotion and marketing service. The method includes using a computer-executable tool on a first application program to initiate a determination of whether a promotion application program is installed on the mobile computing device. The method includes, upon determining that the promotion application program is not installed on the mobile computing device, using the first application program to indicate an impression of a promotion in association with a representation of the promotion application program. The representation of the promotion application program is configured to enable download of the promotion application program to the mobile computing device.