Customized Promotion Channel Selection Based on Digital Content Attributes
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Solution Overview
Problem
Traditional VOD service channels lack customization based on viewer preferences, providing non-personalized promotion information to viewers.
Innovation Solution
A real-time customized promotion channel system that determines attributes of displayed digital content and selects appropriate promotion channels, using a service server to transmit both default and hidden promotion channels with customized information, and a user device to tune these channels based on detected attributes after content playback ends.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single dedicated VOD service channel is used to provide promotion information, then the system structure remains simple, but the promotion information cannot be customized according to viewer preferences or content attributes
Solution Approach 1:
The patent segments the single promotion channel into multiple specialized channels (sports channel, drama channel, action channel, comedy channel, etc.), each dedicated to promoting specific types of digital content. This segmentation enables customized promotion information for different content attributes while maintaining a structured and manageable channel system.
Solution Approach 2:
The user device is designed with multi-functionality to detect content attributes, select appropriate promotion channels based on detected attributes, and automatically tune to the selected channel. This universal device capability enables customized promotion without requiring complex infrastructure changes.
2Ease of operation
If promotion information is provided without customization, then the system operation remains simple, but viewer engagement and relevance of promotion information decrease
Solution Approach 1:
The system implements feedback by detecting content attributes (genre, type, etc.) of the currently played digital content and using this information to automatically select and switch to the most relevant promotion channel. This feedback mechanism ensures promotion information is customized according to actual viewer consumption patterns without requiring explicit user input.
Solution Approach 2:
The user device performs self-service by automatically detecting content attributes, selecting appropriate promotion channels, and switching channels without user intervention. This self-service capability maintains ease of operation while delivering customized promotion information based on detected content characteristics.
3Adaptability or versatility
If multiple specialized promotion channels are created for different content types, then promotion information can be customized according to content attributes, but the system complexity increases
Solution Approach 1:
The patent introduces an intermediary mechanism where the user device acts as a mediator between the content being played and the promotion channels. The device detects content attributes and automatically selects appropriate promotion channels, simplifying channel management for users while enabling sophisticated customization. The service provider also acts as an intermediary by pre-configuring channel mappings between content attributes and promotion channels.
Solution Approach 2:
The service provider performs preliminary action by pre-configuring multiple promotion channels with specific content attribute associations before service delivery. This preliminary setup enables automatic channel selection during operation without requiring complex real-time decision-making or user configuration, thereby reducing operational complexity while maintaining high adaptability.
Data Source
AI summary
A real-time customized promotion channel may be provided according to at least one attribute of digital contents displayed on a user device. Such a user device may include a communication circuit configured to receive channel service information from the server, an Input/Output (I/O) circuit configured to reproduce digital contents and output the reproduced digital contents to a display, and a controller configured to determine a promotion channel related to at least one attribute of the digital contents and request the determined promotion channel to the server. The communication circuit may be configured to receive the requested promotion channel from the server, and the I/O circuit is configured to reproduce the promotion channel and output the reproduced promotion channel through the display after the outputted digital contents ends.