Promotion Content Delivery via Platform-Specific Description Files
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Solution Overview
Problem
Existing methods for pushing promotion contents lack compatibility with various platforms and devices, and fail to deliver content accurately based on client functions, such as operating system and device types.
Innovation Solution
A method and device that configure publishing parameters for promotion content, including platform and device types, allowing a server to select and deliver suitable content to clients based on their login requests, issuing description and resource files tailored to specific platforms and devices, enabling precise content delivery across iOS, Android, WinCE, and other platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If existing promotion content pushing platforms are used, then content can be delivered on specific platforms, but compatibility with other platforms and devices is poor
Solution Approach 1:
The patent implements a universal promotion content pushing platform that supports multiple operating systems (iOS, Android, Windows Phone, Symbian, etc.) and device types through a unified architecture. The server system can identify client platform types and deliver appropriate promotion contents across diverse platforms, eliminating the need for separate platform-specific implementations while maintaining broad compatibility
Solution Approach 2:
The system changes the parameter of platform support from platform-specific to multi-platform by introducing platform type identification and classification mechanisms. The server detects the client's operating system type and device characteristics, then adjusts the promotion content delivery parameters accordingly, enabling the same system to serve multiple platforms with different configurations
2Measurement precision
If existing promotion content pushing methods are used, then content delivery can be implemented, but precise delivery according to client functions is not achieved
Solution Approach 1:
The system implements feedback mechanisms where the server receives client login requests containing platform type and device information, processes this feedback data, and uses it to selectively deliver promotion contents. The server continuously monitors client characteristics and adjusts content delivery based on the received information, achieving precise targeting without requiring complex client-side detection capabilities
Solution Approach 2:
The system performs preliminary identification of client platform types and device characteristics during the login phase, before promotion content delivery. By pre-classifying clients based on their operating system and device type, the system can subsequently deliver appropriate promotion contents without requiring real-time complex analysis, thus achieving accurate delivery with reduced operational complexity
Data Source
AI summary
A method and device for publishing promotion contents and computer storage medium are described. The compatibility of the promotion content publishing method can be enhanced and an accurate delivery of the promotion content can be achieved. In the method, a description file is issued to the client. The client then downloads promotion content suitable for its own operation system platform and device according to the description file. Thus the method can be used in different platforms and devices including iOS, Android, WinCE, S60v3, S60v5 and etc. The server can identify the platform of the client, the type of the device and the function opened on the client, thus an accurate delivery of promotion content to specific type of client can be achieved.