Promotion Work Management Device for Retail Store Monitoring
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Manufacturers face challenges in monitoring and verifying the execution of promotion work at retail stores without conducting on-site surveys, leading to time lags and increased costs in assessing the effectiveness of their promotional activities.
Innovation Solution
A device and program that enable real-time communication with retail companies to deliver instructions, receive evidence of promotional activities, and calculate the degree of achievement, allowing for remote monitoring and accurate assessment of promotional work without the need for on-site investigations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If the manufacturer conducts a field survey of the promotion work performed at the retail company, then the manufacturer can accurately grasp the actual results of the promotion work, but it requires considerable time and enormous costs
Solution Approach 1:
The patent introduces a managing device as an intermediary between the manufacturer and the retail company. This managing device automatically collects evidence of promotion work performance and transmits it to the manufacturer, eliminating the need for the manufacturer to conduct time-consuming field surveys while maintaining accurate assessment of promotion results
Solution Approach 2:
The patent replaces the mechanical field survey system (manual visits by manufacturer staff or investigation companies) with an automated electronic information system. The managing device electronically collects, stores, and transmits promotion work evidence, substituting physical field surveys with digital information flow to reduce time and cost
2Measurement precision
If the manufacturer conducts a field survey of the promotion work performed at the retail company, then the manufacturer can accurately grasp the actual results of the promotion work, but it requires enormous costs
Solution Approach 1:
The managing device serves as a cost-effective intermediary that automatically collects and transmits promotion work evidence. This eliminates the need for expensive field survey operations while maintaining accurate assessment capabilities, significantly reducing the costs required to grasp actual promotion results
Solution Approach 2:
The retail company uses its own managing device to automatically collect and transmit promotion work evidence. This self-service approach eliminates the need for the manufacturer to invest resources in field surveys, as the evidence is generated and transmitted automatically by the retail company's own system
3Productivity
If the manufacturer prepays the promotion cost to the retail company, then the retail company can perform promotion activities, but the manufacturer cannot verify whether the promotion work is performed as requested until conducting a field survey
Solution Approach 1:
The managing device establishes an automatic feedback loop where evidence of promotion work performance is continuously collected and transmitted to the manufacturer in real-time. This allows the manufacturer to immediately verify whether promotion work is being performed as requested, eliminating information loss while maintaining fast promotion execution
Solution Approach 2:
The system enables continuous monitoring and transmission of promotion work evidence throughout the promotion period. Rather than providing intermittent or delayed information, the managing device maintains continuous information flow from the retail company to the manufacturer, ensuring complete visibility of promotion performance
Data Source
AI summary
The device according to the present invention is configured to be able to communicate with a managing device managed by a retail company that sells a product, and the device comprises: delivery means for delivering an instruction that at least describes promotion work for promoting a sale of the product, to the managing device; reception means for receiving one or more evidences showing a result of the promotion work performed at the retail company according to the instruction, from the managing device; and calculation means for calculating a degree of achievement of the promotion work at the retail company based on the one or more evidences.