Automated Promotional Campaign Engine for Virtual Value Distribution
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Solution Overview
Problem
Traditional promotional campaigns involving physical entry slips and distribution of prizes are inefficient and costly, leading to delayed delivery of promotional items and reduced participant engagement.
Innovation Solution
An automated promotional system using a promotional campaign engine that generates virtual value items, which can be quickly delivered to mobile devices, including a virtual value system configured to create and manage these items, and a campaign set-up module to define campaign parameters and select winners.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If physical entry slips and physical promotional items are used, then the promotional campaign can be implemented with traditional methods, but the processing and distribution efficiency is low and costs are high
Solution Approach 1:
The patent replaces the mechanical system of physical entry slip collection, manual processing, and physical item distribution with an automated electronic system. Mobile devices capture entry information electronically, the server automatically processes entries through algorithms, and digital promotional items are instantly delivered via electronic communication channels, eliminating manual labor and physical handling throughout the entire workflow
Solution Approach 2:
The patent creates digital copies of promotional items (coupons, gift cards, vouchers) that can be instantly replicated and distributed electronically without physical production. These digital copies are stored and transmitted as data files, allowing unlimited instantaneous reproduction and distribution to multiple participants simultaneously, eliminating the need for physical printing and mailing
2Ease of operation
If physical mailing services or worker distribution is used, then promotional items can be delivered to participants, but the operational costs are high
Solution Approach 1:
The system enables self-service distribution where the automated server independently handles the entire distribution process without human intervention. The server automatically selects winners based on predefined criteria, generates digital promotional items, and delivers them directly to participants' mobile devices through electronic communication channels, eliminating the need for workers to manually distribute physical items
3Speed
If traditional physical distribution methods are used, then promotional items can be delivered to participants, but the delivery time is delayed by hours or days
Solution Approach 1:
The system performs preliminary actions by pre-configuring distribution rules, winner selection criteria, and promotional item templates in advance on the server. When entries are received, the automated system immediately processes them against pre-established rules and instantly generates and delivers digital promotional items, eliminating the delay associated with manual processing and physical preparation that occurs in traditional methods
Data Source
AI summary
Systems and methods for managing a promotional campaign are provided. In one embodiment, a promotional campaign engine communicates in real-time with a participant's mobile computing device, receives an electronic campaign entry from the mobile computing device, and based on a rule set, generates a virtual value item in an established stored value system based on the rule set.