Promotional Activity Management System with Conflict Detection
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Solution Overview
Problem
Current systems for creating and managing marketing applications, events, and promotions lack adequate support for various offer types and customizability, relying on manual processes in software like Microsoft Excel.
Innovation Solution
A system and method that automates the creation and management of promotional activities, allowing configuration and association of offers with these activities through a user-friendly interface, utilizing a processing unit to execute applications for creating, configuring, and managing promotional activities, including offer association and conflict review.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If manual processes using software like Microsoft Excel are used to create and manage marketing applications, events, and promotions, then existing systems can be operated with simple tools, but they lack adequate support for various offer types and customizability
Solution Approach 1:
The system is divided into separate functional modules including a promotional activity management module, an offer management module, and a conflict detection module. Each module handles specific aspects of promotional management independently, allowing the system to support multiple offer types and customization options without creating a monolithic complex structure.
Solution Approach 2:
The promotional activity management module is designed to handle multiple types of promotional activities (sales, discounts, bundles, etc.) and various offer types through a unified interface. The system provides universal functionality that adapts to different promotional needs while maintaining a consistent user experience.
2Adaptability or versatility
If automated systems are implemented to support multiple offer types and customization, then adaptability and versatility improve, but the device complexity increases
Solution Approach 1:
The system employs a nested structure where promotional activities contain multiple pages, each page contains multiple blocks, and each block can contain multiple offers. This hierarchical nesting allows complex promotional structures to be built from simpler components, managing complexity through organized layers.
Solution Approach 2:
The system provides dynamic configuration options where promotional activities, pages, blocks, and offers can be freely added, removed, and reconfigured. Users can dynamically adjust the structure and content of promotional materials without being constrained by fixed templates, enabling high adaptability while the system manages the complexity through automated operations.
3Productivity
If automated processes are used for creating and managing promotional activities, then productivity increases, but the extent of automation requires sophisticated system architecture
Solution Approach 1:
The system automatically performs preliminary actions including detecting conflicts between offers before promotional activities are finalized. The conflict detection module proactively identifies and flags potential issues with offer combinations, preventing problems before they affect the promotional campaign execution.
Solution Approach 2:
The system implements automated feedback mechanisms where the conflict detection module continuously monitors promotional activities and provides real-time feedback on offer compatibility. This automated feedback loop enables the system to maintain high productivity by automatically adjusting and optimizing promotional configurations without requiring manual intervention for each change.
Data Source
AI summary
Certain embodiments provide systems and methods for creation and management of marketing applications, events, promotions and publications. The system includes a user input device configured to provide a user input for one or more applications. The system includes a display configured to display information from the one or more applications. The system includes a processing unit communicatively coupled to the user input device and the display. The processing unit is configured to execute one or more application to create the promotional activity, configure the promotional activity, and associate an offer with the configured promotional activity.