Location-Based Promotional Offer System with User Response Feedback
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing location-based advertising systems fail to effectively engage users of portable electronic devices, as they lack mechanisms for receiving responses from users regarding promotions, leading to limited advertisement effectiveness.
Innovation Solution
A system and method that involves registering electronic devices with a server, receiving location information, determining eligibility for promotional offers, sending offers to devices, and confirming positive responses, allowing for dynamic control of flash sales and real-time transaction management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If location-based advertising content is transmitted to portable electronic devices, then advertisement reach is improved, but advertisement effectiveness deteriorates due to lack of user response mechanisms
Solution Approach 1:
The system implements a feedback mechanism where users can respond to promotional offers received on their portable electronic devices. The server receives response information from the devices and can transmit additional content based on these responses, creating a closed-loop communication system that improves advertisement effectiveness by enabling two-way interaction rather than one-way broadcasting.
Solution Approach 2:
The advertising system transitions from static content transmission to dynamic content delivery. The server dynamically determines what additional content to transmit based on real-time user responses, making the advertising system adaptive and responsive to user preferences and behaviors, thereby improving overall effectiveness.
2Adaptability or versatility
If promotional offers are sent to electronic devices based on location, then user engagement potential is improved, but system complexity increases due to response tracking and confirmation requirements
Solution Approach 1:
The server performs multiple functions within a single system architecture: it transmits promotional offers, receives response information, determines additional content to transmit, and manages confirmations. This multi-functional approach consolidates what could be separate complex systems into one unified platform, managing complexity through functional integration rather than proliferation of separate components.
Data Source
AI summary
A method and system for communicating promotional offers by registering an electronic device with a server, activating a promotional offer stored on the server, receiving location information of the electronic device by the server over a network, determining the electronic device is to receive the promotional offer based upon the received location information, sending the promotional offer from the server to the electronic device over the network, sending a positive response to the promotional offer from the electronic device, over the network, and to the server, and sending a confirmation of the positive response from the server, over the network, and to the electronic device.