Promotional Offer System Using Aggregated Sensor Data
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Solution Overview
Problem
Current technologies fail to fully capture the value of diverse and aggregated data from various devices, leading to inefficiencies in presenting promotional offers that could lower the probability of undesired actions by individuals.
Innovation Solution
A system that uses detected data from multiple devices and business entities to determine the probability of undesired actions and presents personalized promotional offers, such as discounts or rewards, to users based on aggregated data types like motion, heart rate, and environmental data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If data from multiple devices and business entities is aggregated to determine probability of undesired actions and present personalized promotional offers, then user engagement and effectiveness of promotional offers are improved, but system complexity and data processing requirements increase
Solution Approach 1:
The system segments the complex data processing task into distinct functional modules: data collection from multiple devices, data aggregation at the data repository, probability determination by the prediction engine, and promotional offer generation by the offer engine. This segmentation allows each component to specialize in specific operations, improving overall system effectiveness while managing complexity through modular architecture.
Solution Approach 2:
The data repository acts as an intermediary layer between multiple data sources and the prediction engine. It aggregates data from various devices and business entities, standardizing and organizing information before passing it to the prediction engine. This intermediary structure simplifies the complexity by providing a single point of data consolidation and management.
2Productivity
If detected data from multiple sources is aggregated and analyzed to present targeted promotional offers, then the ability to capture data value and reduce undesired actions is improved, but data processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by continuously collecting and aggregating data in the data repository before probabilistic analysis is required. Data from multiple devices is pre-processed and stored in standardized formats, so when a prediction is needed, the analysis can proceed more quickly without the overhead of real-time data collection and formatting.
Solution Approach 2:
The patent replaces traditional mechanical data processing approaches with machine learning-based prediction engines. Instead of using rule-based systems that require extensive manual configuration and processing, the prediction engine uses trained models that can rapidly analyze aggregated data and generate probability assessments, reducing computational time and resource requirements.
Data Source
AI summary
A method and system for presenting a promotional offer based on detected data. Data that is generated by at least one device detecting one or more physical actions performed by a person is obtained. The device is located in a same physical environment as the person. The data is analyzed to determine that a probability of an undesired action, by the person, is above a threshold value. Responsive to determining that the probability of the undesired action is above the threshold value, a promotional offer is presented to the person. The promotional offer lowers the probability of the undesired action by the person.


