Promotional Communication Application Opt-Back Mechanism
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Solution Overview
Problem
Customers who unsubscribe from promotional emails may miss future promotions that are relevant to their changing interests, as unsubscribing eliminates the possibility of receiving any promotional communications from a merchant.
Innovation Solution
A promotional communication application that allows users to opt back in to receiving promotional communications, with options to control the frequency and categories of communications based on their preferences and history, and adjusts the transmission policy based on user feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If a customer unsubscribes from promotional emails, then they stop receiving unwanted promotional communications, but they also eliminate the possibility of receiving future relevant promotional emails
Solution Approach 1:
The patent segments the promotional communication list into different categories or segments based on customer preferences and behavior. Instead of a single binary subscribed/unsubscribed state, the system creates multiple segments (e.g., by product category, communication frequency, customer lifetime value) that allow customers to receive targeted promotions without being overwhelmed by irrelevant content.
Solution Approach 2:
The patent implements dynamic communication policies that automatically adjust based on customer behavior and preferences. The system continuously learns from customer interactions and adapts the promotional communication strategy in real-time, allowing customers to opt back in for specific categories or adjust frequency without completely unsubscribing.
2Loss of information
If a customer receives frequent promotional communications, then they are informed of special offers, but they may be overwhelmed with irrelevant content
Solution Approach 1:
The patent applies local quality by tailoring promotional communications to specific customer segments or preferences rather than using a uniform approach. Each customer receives customized promotions based on their individual characteristics, purchase history, and expressed interests, ensuring relevance while reducing overall volume for uninterested categories.
Solution Approach 2:
The system dynamically changes communication parameters such as frequency, timing, and content based on customer behavior patterns. The patent adjusts these parameters to optimize the balance between informing customers of special offers and avoiding overwhelming them with irrelevant content.
3Object-affected harmful factors
If a customer unsubscribes from all promotional communications, then they receive no spam, but they miss out on future promotions when circumstances change
Solution Approach 1:
The patent implements preliminary actions by proactively reaching out to previously unsubscribed customers with targeted re-engagement campaigns. The system identifies customers who may be interested in specific categories or have changed their preferences over time, and presents them with customized opt-back-in opportunities before they might otherwise be completely cut off from communications.
Solution Approach 2:
The system incorporates feedback mechanisms that allow customers to express their preferences and provide guidance on future communications. By continuously monitoring customer behavior and explicit feedback, the system adapts its communication strategy to balance spam reduction with maintaining valuable promotional opportunities.
Data Source
AI summary
Disclosed are various embodiments for facilitating opting back in to, or controlling, the sending of promotional communications by customers. A system is provided that includes at least one computing device upon which an application is executable. The application is configured to determine an option status of a customer with respect to whether the customer wishes to receive a plurality of promotional communications from a merchant. The application is further configured to determine whether an opted-out customer meets a criterion to be prompted to opt back into receiving the promotional communications. Also, the application is configured to associate a prompt with a network content item to send to a client. The prompt is configured to initiate a re-selection of the option status of the customer if manipulated by the customer at the client.