Personalized Proposal Creation Using Interest-Based Article Selection
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing document creation systems fail to effectively tailor proposals to the interests of the target person at the sales destination, leading to reduced engagement and effectiveness.
Innovation Solution
A document creation apparatus that acquires information about a person, estimates their topics of interest, and creates documents by selecting and combining relevant articles from a database, ensuring the content aligns with the target person's interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If company information such as business type and scale is used to create proposals, then the document creation process is simplified, but the proposal content does not correspond to the interest of the person in charge at the company
Solution Approach 1:
The system segments the target audience into specific persons (e.g., person in charge) and extracts their individual interest information separately from general company information. This allows proposals to be tailored to specific individuals while maintaining efficient automated creation processes.
Solution Approach 2:
The system introduces an intermediary information processing layer that matches proposal content with the target person's interests. This intermediary layer processes both company information and personal interest data to generate customized proposals, bridging the gap between standardized creation and personalized content.
2Productivity
If generic company information is used for all proposals, then the document creation efficiency is maintained, but the engagement and effectiveness of the proposal decreases
Solution Approach 1:
The system performs preliminary actions by pre-collecting and organizing interest information about target persons before proposal creation. This advance preparation enables efficient automated proposal generation that is customized to individual interests, maintaining high productivity while improving effectiveness.
Solution Approach 2:
The system changes the parameters of proposal content based on the target person's interest information. By dynamically adjusting content parameters (topics, focus areas, messaging) according to individual preferences, the system maintains efficient automated creation while significantly improving proposal effectiveness and engagement.
Data Source
AI summary
A document creation apparatus includes a processor configured to: acquire information about a person; estimate a topic of interest to the person, based on the acquired information; acquire one or more articles related to the estimated topic; and create a document by using the acquired one or more articles.