Provisioning Server Content Targeting Mobile Networks
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
In mobile communications networks, existing technologies lack efficient targeting mechanisms to deliver content items such as advertisements to users who are likely to be interested, leading to wastage of network and storage resources due to untargeted content distribution.
Innovation Solution
A method involving a provisioning server that selects and presents content items to users based on their location and social network connections, using a user-related database to determine interested users and caching content items in local or central repositories depending on the intended presentation area, with mechanisms to track click-through rates for personalized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If untargeted content distribution is used to reach potential interested users, then the coverage of content delivery is improved, but network resource waste and storage resource consumption increase significantly
Solution Approach 1:
The system performs preliminary actions by determining user locations and content item intended presentation areas before actual content distribution. The provisioning server identifies which users are within the intended presentation area of a content item and selectively provisions content only to those users, avoiding wasteful broad distribution while ensuring relevant content reaches its target audience.
2Adaptability or versatility
If untargeted content distribution is used to maximize user reach, then the potential audience coverage is improved, but transmission resource consumption and storage resource usage increase
Solution Approach 1:
The system applies local quality by making the content distribution targeted and location-specific rather than uniform. The provisioning server determines the location of mobile terminals and compares it with the intended presentation area of content items, selectively distributing content only to users located within the appropriate geographic area, thereby optimizing transmission resource usage while maintaining effective user reach.
3Adaptability or versatility
If untargeted content distribution is used to ensure content availability, then the content accessibility is improved, but storage resource consumption in mobile terminals increases
Solution Approach 1:
The system extracts and provisions only the specific content items that are relevant to each user based on their location and the intended presentation area. Instead of distributing all content items to all users, the provisioning server selectively extracts and delivers only those content items whose intended presentation area covers the user's current location, reducing storage resource consumption while maintaining content accessibility for relevant users.
Data Source
AI summary
The invention relates to a targeting technique for controlling the provisioning of content items, for example advertisements, to users in a mobile communications network (100). A method embodiment of the technique is performed in a provisioning server (114) in the mobile communications network and comprises the steps of receiving an indication of a content item which has been selected by a first user via a first mobile terminal (126); retrieving, from a user-related database, contact information associated with the first user, wherein the contact information indicates at least one second user (128); determining a location of a second mobile terminal of the second user; and selectively initiating, if an intended presentation area for the selected content item covers the location of the second mobile terminal, a presentation of the selected content item to the second mobile terminal (128).