Proximity Authentication Gateway for Context-Aware Indoor Content
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Solution Overview
Problem
Existing mobile marketing and gaming systems struggle to deliver contextually relevant content due to the difficulty in discerning user intent based on location, leading to irrelevant advertisements and a poor user experience.
Innovation Solution
A proximity-based authentication system that includes a mobile device and a gateway communicatively coupled to a cloud component, utilizing short-range wireless communication to authenticate user location and biometrics, enabling the delivery of context-aware content through a context-aware relevance engine (CARE) that integrates with gaming systems to provide personalized and interactive experiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If prior player tracking systems are used to track customer play, then tracking efficiency is improved, but the ability to engage customers with relevant content inside the casino deteriorates due to two-dimensional tracking limitations
Solution Approach 1:
The patent transitions from two-dimensional player tracking to three-dimensional spatial awareness by implementing indoor positioning systems with geofencing capabilities. This allows the system to track customers not only in terms of play activity but also in precise physical locations within the casino, enabling contextual content delivery based on actual spatial position.
Solution Approach 2:
The patent introduces mobile devices as intermediaries between the tracking system and customers. These devices receive contextual information based on location data and deliver personalized content, bridging the gap between traditional tracking systems and modern engagement requirements.
2Adaptability or versatility
If social media is used to make tracking systems more interactive, then customer engagement is improved, but content relevance deteriorates due to consumer overload and difficulty in prioritizing content
Solution Approach 1:
The patent applies local quality by delivering content specifically tailored to the customer's current location within the casino. Rather than providing generic or overloaded social media content, the system provides localized, contextually relevant information based on the customer's precise spatial position, ensuring high relevance without overload.
3Productivity
If ads with little or no relevance are pushed to users, then advertising delivery is improved, but user experience deteriorates resulting in users deleting their mobile apps
Solution Approach 1:
The patent implements preliminary action by determining customer location and pre-filtering content before delivery. The system uses geofencing and indoor positioning to identify relevant content in advance based on the customer's location, ensuring that only pertinent advertisements are pushed to the user, thereby maintaining both delivery efficiency and user experience.
Data Source
AI summary
A proximity based authentication system and method is described. The system includes a gateway, a cloud component, and a mobile device. The gateway is associated with a particular location and is communicatively coupled to a cloud component. The gateway includes a gateway short-range wireless radio capable of establishing a short-range wireless communication channel. The mobile device is also communicatively coupled the cloud component and includes a mobile device short-range wireless radio that communicates with the gateway using the short-range wireless communication channel when the mobile device is in proximity of the gateway. The mobile device receives a gateway key over the short-range wireless communication channel. The mobile device then communicates the gateway key to a cloud component database. The cloud component authenticates the particular location of the mobile device when the cloud component receives the gateway key from the mobile device.