Proximity Authentication for Personalized Social Search
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Solution Overview
Problem
Current marketing efforts are costly and often ineffective, as they lack personalized targeting, and social networks face challenges with authenticating users, leading to unreliable information and recommendations.
Innovation Solution
A secure social network with personalized search engines that authenticates users through close proximity authentication and provides targeted marketing by connecting consumers with verified influencers and experts, ensuring that search results and recommendations come from trusted, real individuals with similar interests and expertise.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional marketing methods are used to reach consumers, then broad market coverage is achieved, but marketing costs increase significantly and effectiveness decreases
Solution Approach 1:
The patent segments the market by creating personalized search engines for individual consumers that deliver targeted information from relevant sources. Instead of broad marketing campaigns, the system divides the audience into individual units with customized information streams based on their interests and preferences, thereby reducing wasted marketing spend while improving effectiveness.
Solution Approach 2:
The system applies local quality by tailoring the information delivery to each consumer's specific needs and preferences. Each user receives customized search results and recommendations based on their profile, rather than a uniform marketing approach. This personalized targeting improves marketing effectiveness while reducing overall costs by focusing resources on relevant audiences.
2Adaptability or versatility
If social networks allow easy joining to enable broad connectivity, then network accessibility improves, but user authentication reliability deteriorates and impersonation increases
Solution Approach 1:
The patent introduces an intermediary verification system that acts as a mediator between users and the network. Trusted users or verification authorities serve as intermediaries to authenticate new users, ensuring that impersonation is prevented while maintaining network accessibility. This intermediary layer resolves the contradiction by adding security without completely restricting joining procedures.
3Reliability
If consumers spend significant time researching subjects to find trustworthy information, then information accuracy improves, but time consumption increases
Solution Approach 1:
The system performs preliminary action by pre-authenticating information sources and pre-filtering content before it reaches the consumer. Trusted sources are verified in advance, and their content is tagged and organized for easy retrieval. This eliminates the need for consumers to spend time verifying source credibility, as the authentication has already been performed by the system.
Solution Approach 2:
The patent implements feedback mechanisms where users can rate and verify the reliability of information sources. This feedback is used to continuously improve the authentication system, making it more accurate over time. As the system learns from user feedback, it can provide increasingly reliable information more efficiently, reducing both time and effort required for research.
Data Source
AI summary
Systems, methods, and devices for close proximity personhood authentication. A method includes receiving a request to authenticate a social profile of a first person. The method includes receiving first location data from a sensor associated with the first person and second location data from a sensor associated with a second person. The method includes determining the first person is in close geographic proximity to the second person based on the first location data and the second location data. The method includes receiving an indication from the second person authenticating the first person and authenticating accuracy of at least one datapoint in the social profile of the first person.