Proximity Detection for Targeted Campaign Delivery
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Solution Overview
Problem
Current technologies lack effective methods for intelligent analysis of user location and presence relative to information-providing devices at venues or locations, limiting targeted advertising strategies.
Innovation Solution
The development of methods and systems that utilize proximity detection to deliver targeted campaigns by identifying user devices based on their proximity to specific locations and devices, using low-energy communication protocols like Bluetooth Low Energy (BLE) and WiFi, to provide personalized content and advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If proximity detection technologies (BLE, WiFi) are used to identify user devices at locations, then targeted campaign delivery precision is improved, but device complexity and energy consumption increase
Solution Approach 1:
The patent introduces a targeted communication service as an intermediary between premises devices and user devices. This service coordinates proximity detection, manages geofence definitions, and handles campaign delivery, thereby reducing the complexity burden on individual devices while maintaining precise location detection capabilities.
Solution Approach 2:
The system segments proximity detection into multiple components: geofence definition, premises device identification, user device monitoring, and campaign delivery. This modular approach allows each component to be optimized independently and reduces overall system complexity by distributing functions across multiple services.
2Productivity
If continuous monitoring of premises device identifiers is implemented, then campaign delivery effectiveness is improved, but energy consumption increases
Solution Approach 1:
Instead of continuous monitoring, the system implements periodic action through event-triggered monitoring. User devices monitor for premises device identifiers that are currently active within defined geofences, and monitoring is activated only when relevant events occur (e.g., entering a geofence, campaign scheduled), thereby reducing energy consumption while maintaining campaign delivery effectiveness.
Solution Approach 2:
The system performs preliminary actions by pre-defining geofences and associating them with campaigns before users arrive. When a user device enters a geofence, the system has already prepared the campaign delivery infrastructure, allowing for immediate activation without requiring continuous monitoring or real-time decision-making, thus reducing energy consumption.
3Area of stationary object
If multiple geofences and premises devices are monitored simultaneously, then advertising coverage is improved, but measurement and detection difficulty increases
Solution Approach 1:
The patent segments the advertising coverage area into multiple discrete geofences, each associated with specific premises devices and campaigns. This segmentation allows the system to manage multiple monitoring areas independently, reducing the complexity of detecting and measuring proximity across a large total area by breaking it down into manageable units.
Solution Approach 2:
The targeted communication service acts as an intermediary that manages the complexity of monitoring multiple geofences and premises devices. It provides centralized coordination for geofence definitions, tracks user device locations relative to multiple geofences, and handles campaign selection, thereby reducing the detection and measurement difficulty for individual devices while expanding overall advertising coverage.
Data Source
AI summary
Methods and systems are disclosed relating to proximity detection of devices and targeted information services, such as information campaigns. Disclosed methods provide targeted campaigns to a user, such as targeted campaigns to presentation devices based on proximity of user devices near the information devices. Other methods provide targeted campaigns across various applications, while other methods provide for scheduling campaigns to premises device identifiers based on an event schedule, and other methods provide a hierarchal system for monitoring different sets of premises device identifiers when a user device can monitor for a limited number of premises device identifiers at a time.