Proximity Transceiver Broadcasts Location Codes for Mobile Promotions
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing marketing methods, such as those employed by Groupon and Living Social, are asynchronous and inefficient, requiring consumers to actively seek and redeem deals online, which often results in low redemption rates and significant discounts for retailers, making local advertising less effective.
Innovation Solution
A system and method for providing location-dependent information to mobile devices using transceivers that broadcast a location identification code, allowing mobile devices to receive and display relevant promotions or offers when in close proximity to relevant establishments, eliminating the need for consumers to actively seek deals and reducing the financial burden on retailers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If consumers actively seek and redeem deals online through existing marketing services, then retailers can reach potential customers, but redemption rates are low and consumers must travel with physical coupons within prescribed time periods
Solution Approach 1:
The system enables consumers to automatically receive and redeem promotions through their mobile devices without active participation. The transceiver broadcasts location identification codes that automatically trigger promotion delivery to consumers' devices when they are in proximity to the establishment, eliminating the need for consumers to actively search for deals, purchase coupons online, and physically travel with them.
Solution Approach 2:
The patent replaces the mechanical system of physical coupon distribution and redemption with an electronic wireless communication system. Instead of consumers receiving physical vouchers that must be printed and carried, the system uses transceivers, mobile devices, and automated electronic communication to deliver and redeem promotions digitally, significantly improving convenience and redemption rates.
2Adaptability or versatility
If retailers offer substantial discounts and pay commissions to advertising services, then local advertising can reach customers, but the financial burden on retailers increases
Solution Approach 1:
The patent extracts the intermediary advertising services (such as Groupon and Living Social) from the retail promotion process. By implementing a direct wireless communication system between transceivers and consumers' mobile devices, retailers can deliver promotions directly without paying commissions to third-party advertising platforms, reducing their financial burden while maintaining local advertising effectiveness.
3Loss of information
If consumers purchase deals online and download coupons before traveling to retailers, then retailers can advertise to potential customers, but the process is asynchronous and time-consuming
Solution Approach 1:
The system performs preliminary action by pre-positioning promotion information in the transceiver's broadcast signal. When consumers enter the proximity range, the information is already available for immediate delivery, eliminating the need for last-minute online purchases and downloads. The promotions are prepared in advance and automatically delivered at the optimal moment when consumers are physically present.
Solution Approach 2:
The transceiver continuously broadcasts location identification codes and promotion information in real-time as consumers pass by or enter the proximity range. This continuous wireless communication ensures that promotion delivery is synchronized with consumer presence, eliminating the asynchronous nature of online coupon systems where consumers must complete multiple steps before receiving the actual promotion at the store.
Data Source
AI summary
An aspect includes providing distributed data in a close proximity notification system using a transceiver that includes an antenna and a processing device. The processing device includes a memory for storing instructions that when executed by the processing device result in the transceiver: discovering wireless mobile devices within a proximity range of the transceiver; initiating communication between the transceiver and one or more of the wireless mobile devices; exchanging data with the one or more of the wireless mobile devices, the exchanging including receiving a request for information from one of the one or more of the wireless mobile devices; based on receiving the request for information, identifying a retrieval location of at least a subset of the requested information; and transmitting the at least subset of the information or an identifier of the retrieval location to the wireless mobile device.