Proxy Checkout Services for Seamless Payment Transactions
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Solution Overview
Problem
Current software payment systems lack flexibility and convenience, leading to shopping cart abandonments and lost sales as customers face friction during checkout processes, resulting in potential lost customers and revenue for merchants.
Innovation Solution
Implementing proxy transaction services that allow payment systems to access transaction details, determine eligibility for proxy services based on user and merchant characteristics, and initiate proxy transactions using different user locations to offer better prices and reduce friction, thereby providing users with a seamless checkout experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional checkout processes are used, then transaction simplicity is maintained, but customer convenience and flexibility deteriorate leading to shopping cart abandonments
Solution Approach 1:
The patent introduces a proxy service as an intermediary between the customer and the merchant's checkout system. The proxy service impersonates the customer using different geographic locations to access localized pricing and promotions, then presents the best options to the customer. This mediator resolves the contradiction by adding complexity only in the background while maintaining simplicity for the end user.
Solution Approach 2:
The proxy service creates copies of customer profiles with different geographic attributes to access location-specific pricing. Instead of requiring the customer to manually configure multiple accounts or locations, the system automatically generates and manages these copies, presenting the most favorable options. This copying mechanism enhances convenience without requiring complex customer actions.
2Adaptability or versatility
If proxy services are implemented to offer better pricing options, then customer flexibility and pricing options improve, but system complexity increases
Solution Approach 1:
The system performs preliminary actions by automatically initiating proxy transactions in the background to gather pricing information from different locations before the customer completes their purchase. This advance preparation of pricing data provides flexibility without requiring complex real-time computations during the checkout process, as the options are pre-calculated and presented to the customer.
Solution Approach 2:
The patent replaces manual customer actions (such as creating multiple accounts, manually checking different locations, or configuring complex settings) with an automated proxy service that performs these operations programmatically. This substitution of mechanical customer effort with automated system processes increases adaptability while managing system complexity through centralized control.
3Measurement precision
If manual location configuration is required for different pricing, then pricing accuracy improves, but ease of operation deteriorates due to additional customer effort
Solution Approach 1:
The proxy service operates autonomously to obtain accurate localized pricing without requiring customer intervention. The system self-manages the creation of proxy profiles, the execution of test transactions at different locations, and the presentation of results to the customer. This self-service approach maintains high pricing accuracy while eliminating the need for customers to manually configure locations or understand complex pricing mechanisms.
Data Source
AI summary
A method for using proxy checkout services is discussed. The method includes accessing transaction details of a potential transaction for an item or a first service at a merchant, the potential transaction initiated by a user at a user device at a first location. The method includes responsive to a determination, based on merchant characteristics or user characteristics, that use of proxy services is permitted, initiating proxy services for performing the potential transaction at different user locations. The method includes determining, based on selection criteria, a particular proxy service from the proxy services for initiating a proxy transaction based on the potential transaction using one of different user locations. The method includes causing a user interface of the user device to render a user-selectable option for performing the proxy transaction instead of the potential transaction.