Proxy Number Telephony System for Ad Tracking
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Solution Overview
Problem
Current targeted online advertising systems lack efficient mechanisms for tracking consumer responses and providing enhanced interaction between advertisers and consumers, particularly in converting online impressions into sales, and managing customer service interactions effectively.
Innovation Solution
The system provides a click-to-call functionality that connects users directly to advertisers through a proxy number, allowing for tracking of responses and enhanced interaction, including customizable landing pages, GPS-driven directions, and automated whisper messages to identify ad sources, enabling better resource allocation and customer service scripting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If a proxy number is used to connect users to advertisers, then tracking of consumer responses is improved, but device complexity increases
Solution Approach 1:
The patent introduces a proxy number as an intermediary between the user and the advertiser's direct phone number. This intermediary enables tracking of call origins while maintaining a standardized connection mechanism. The proxy number system acts as a mediator that captures response data without complicating the fundamental calling functionality, as it leverages existing telephony infrastructure.
2Productivity
If multiple interaction avenues are provided, then conversion rate is improved, but device complexity increases
Solution Approach 1:
The patent implements a unified advertising response system that handles multiple interaction types (click-to-call, alternative landing pages, tracking) through a single integrated platform. This multi-functional approach allows the system to serve various purposes—tracking, customer service, advertising—without requiring separate complex systems for each function, thereby improving conversion rates while managing complexity through consolidation.
3Ease of operation
If click-to-call functionality is implemented, then ease of operation is improved, but loss of information increases
Solution Approach 1:
The patent implements feedback mechanisms where the proxy number system captures and reports call origin information back to the advertiser. This feedback loop ensures that while users enjoy convenient click-to-call functionality, the system retains comprehensive tracking data about ad source, campaign performance, and consumer response, preventing information loss through automated data collection and reporting.
Data Source
AI summary
A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.