Pseudo-Free Form Display Using Polarization and Reflection

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Solution Overview

Problem

The manufacturing costs of free form display apparatuses are higher than those of display apparatuses with quadrangular shapes, limiting their adoption due to increased complexity in design and production.

Innovation Solution

A pseudo-free form display apparatus is designed with a quadrangular display panel, utilizing a combination of polarization members and phase retarders to separate and manipulate light polarization, allowing the display to appear as a shape different from its actual quadrangular form, thereby reducing manufacturing complexity while maintaining aesthetic flexibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a free form display apparatus with various non-quadrangular shapes is manufactured, then aesthetic flexibility and visual appeal are improved, but manufacturing costs and device complexity increase significantly

Engineering Contradiction:
Improveaesthetic flexibilityVSAvoidmanufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent creates a visual copy or illusion of a non-quadrangular display shape using optical components (polarization members, phase retarders, and reflection members) arranged on a quadrangular panel. Instead of physically manufacturing a complex free-form display, the invention uses optical manipulation to copy the visual appearance of desired shapes (circular, oval, etc.) while maintaining a simple quadrangular physical structure, thereby achieving aesthetic flexibility without manufacturing complexity

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent changes the optical parameters of light (polarization direction, phase) through carefully arranged polarization members and phase retarders to create different visual perceptions of display shape. By manipulating light parameters rather than physical shape parameters, the system can dynamically or statically present different aesthetic forms from a fixed quadrangular panel, resolving the contradiction between visual versatility and manufacturing simplicity

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If a free form display apparatus with various shapes is manufactured, then design versatility is improved, but production costs increase

Engineering Contradiction:
Improvedesign versatilityVSAvoidproduction cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The invention creates visual copies of various display shapes using optical components on a standard quadrangular panel. Instead of manufacturing different physical display shapes for different designs, the system uses polarization members, phase retarders, and reflection members to copy the appearance of circular, oval, or other free-form displays, thereby achieving design versatility while maintaining standardized, low-cost quadrangular panel manufacturing

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent creates a universal solution where a single quadrangular display panel with integrated optical components can produce multiple different visual shapes. The same physical hardware serves multiple design functions by manipulating light to create different perceived shapes, eliminating the need to manufacture separate free-form displays for different design requirements and thus reducing production costs

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Illumination intensity

If light is manipulated using polarization members and phase retarders to create pseudo-free form shapes, then visual perception is improved, but device structure becomes more complex

Engineering Contradiction:
Improvelight manipulation effectivenessVSAvoidoptical component structure
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent segments the optical manipulation function into distinct specialized components: polarization members for separating light into polarized components, phase retarders for controlling phase differences, and reflection members for directing light paths. Each component has a specific, simplified function, and their coordinated arrangement achieves complex light manipulation for shape perception without requiring each individual component to be overly complex

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent uses polarization members as intermediary components that mediate between the light source and the final visual perception. These intermediaries manipulate light properties (polarization, phase) in controlled steps, transforming ordinary light into shape-defining optical patterns through a series of manageable transformations rather than requiring a single complex direct manipulation mechanism

Inventive Principle:
Principle #24Intermediary (Mediator)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enables the creation of display apparatuses that appear as non-quadrangular shapes, such as circular or oval, using a quadrangular panel, thus reducing production costs while maintaining visual appeal and flexibility in design.

Implementation Method 1

a first polarization member that is disposed over the display panel and configured to separate light emitted from the display panel into first polarized light and second polarized light that are respectively polarized in a first direction and a second direction that are substantially perpendicular to each other

Methodology Applied
Scientific EffectPolarization: Polarisation

Implementation Method 2

a second polarization member that is disposed over the first polarization member such that the first polarization member is disposed between the display panel and the second polarization member, the second polarization member being configured to allow light polarized in the first direction to transmit therethrough and inhibit light polarized in the second direction from transmitting therethrough

Methodology Applied
Scientific EffectPolarization filtering: Polarisation

Implementation Method 3

a reflection member that is disposed in a position not to overlap at least a portion of the array when viewed in a normal direction substantially perpendicular to the major surface, the reflection member being configured to reflect light emitted from the display panel in a direction slanted with respect to the normal direction and transmitted through the first polarization member toward the second polarization member

Methodology Applied
Scientific EffectReflection: Reflection

Implementation Method 4

a first phase retarder that is disposed in a path of light that is emitted from the display panel and transmitted through the first polarization member toward the reflection member

Methodology Applied
Scientific EffectPhase retardation: Birefringence

Implementation Method 5

a second phase retarder that is disposed in a path of light that is reflected by the reflection member and transmitted toward the second polarization member

Methodology Applied
Scientific EffectPhase retardation: Birefringence

Data Source

PatentUS9995959B2Display apparatus
Publication Date: 2018.06.12 SAMSUNG DISPLAY CO LTD
  • US9995959B2 patent drawing
  • US9995959B2 patent drawing
  • US9995959B2 patent drawing

AI summary

A display apparatus comprises a display panel and a reflection member. The display panel comprises an array of pixels, the array having a quadrangular shape. The reflection member is disposed in a position not to overlap at least a portion of the array when viewed in a normal direction substantially perpendicular to a major surface of the display panel, the reflection member being configured to reflect light that is emitted from the display panel in a direction slanted with respect to the normal direction. The combination of light emitted from the display panel in the normal direction and the reflected light is configured to form an image having a shape other than a quadrangular shape.