Pseudo Identity Management for Electronic Transaction Privacy
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Solution Overview
Problem
The rapid growth of electronic transactions, particularly over the Internet, raises concerns about privacy and fraud, as consumers are often tracked and profiled without consent, and it is difficult to verify the identity and location of sellers, leading to unsolicited advertisements and potential fraudulent activities.
Innovation Solution
A system that utilizes pseudo identities and pseudo accounts, managed by a relationship manager, which generates and manages pseudo email addresses and credit card numbers, routing communications through a privacy server to protect consumer privacy and involving a financial institution server for risk analysis, allowing consumers to make anonymous transactions while enhancing fraud protection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If consumers use their actual identity and account information for electronic transactions, then transactions can be processed efficiently, but consumers are tracked and profiled without consent leading to privacy concerns
Solution Approach 1:
The patent introduces a financial institution as an intermediary between the consumer and seller. The financial institution receives actual account information from the consumer, processes the transaction, and provides the seller with a pseudo account number instead of the actual account information. This intermediary role allows efficient transaction processing while protecting consumer privacy by preventing the seller from accessing or tracking the consumer's actual identity and account details.
2Object-affected harmful factors
If consumers use multiple pseudo identities for successive purchases, then profiling is prevented, but managing multiple pseudo identities becomes complex and inefficient
Solution Approach 1:
The relationship manager application automatically performs the complex task of generating and managing pseudo identities for the consumer. When the consumer makes a purchase, the relationship manager automatically creates a new pseudo identity, links it to the consumer's account, and provides it for the transaction. This self-service automation eliminates the manual burden of managing multiple pseudo identities while maintaining profiling prevention.
Solution Approach 2:
The relationship manager serves multiple functions: it acts as a pseudo identity generator, a transaction processor, and a privacy protector all in one system. By consolidating these functions, the system simplifies the consumer experience while effectively preventing profiling through automated pseudo identity management.
3Reliability
If financial institutions conduct thorough risk analysis for fraud prevention, then fraud protection is improved, but the time required for transaction approval increases
Solution Approach 1:
The financial institution performs risk analysis on the pseudo account number before the actual transaction occurs. By pre-screening the pseudo account information and assessing risk factors in advance, the institution can quickly approve or deny transactions without time-consuming analysis during the actual purchase moment. This preliminary risk assessment maintains strong fraud protection while enabling fast transaction processing.
Data Source
AI summary
An electronic device is configured for use by a user who is a natural person, and has a network port through which the user can access an electronic network. The device can receive through the network port an information request intended for presentation to the user, the information request including a request for an actual identifier associated with the user. The device can respond to the information request in a manner that includes activating within the device a manager portion thereof that facilitates providing the information request with a pseudo identifier in place of the actual identifier.