Publisher Gateway for Ad Navigation and Revenue Recovery
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Solution Overview
Problem
Publishers face revenue loss when users navigate away from primary content to advertised sites, disrupting user experience and failing to return to the publisher's site, leading to missed opportunities for additional advertisements.
Innovation Solution
A communication network system that selects and provides personalized payloads by obtaining user context, selecting relevant advertisements, and offering secondary content items based on user actions, ensuring seamless navigation back to the publisher's site while optimizing ad relevance and user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a user selects an advertisement presented in conjunction with primary content, then the user is navigated to a site associated with the advertisement, but the user may not return to the primary content and the publisher is deprived of potential additional revenue
Solution Approach 1:
The patent introduces a publisher site gateway as an intermediary between the advertisement site and the primary content. When a user clicks on an advertisement, instead of directly navigating to the advertisement site, the system intercepts the navigation, presents the publisher site gateway, and guides the user back to the primary content after advertisement interaction. This mediator ensures users return to the publisher's site while still allowing advertisement engagement.
2Productivity
If multiple advertisements are presented to maximize publisher revenue, then revenue opportunities increase, but user experience deteriorates due to increased distractions
Solution Approach 1:
The system implements feedback mechanisms by monitoring user actions on the publisher site gateway and advertisement site. Based on this feedback, the system dynamically adjusts the presentation of secondary content items and advertisements. The gateway detects user behavior patterns and uses this information to optimize subsequent content delivery, reducing unnecessary distractions while maintaining revenue opportunities.
Solution Approach 2:
The patent employs dynamic adaptation by adjusting the presentation of content items and advertisements based on real-time user behavior. The system modifies what content is shown, when it is shown, and how it is shown, creating a flexible system that adapts to individual user preferences and actions, thereby reducing perceived distraction while maximizing revenue potential.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.