Pull-Cord Bow Label Structure for Interactive Beverage Containers

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Solution Overview

Problem

Existing beverage container labels provide limited interaction with consumers and lack the ability to transform into decorative shapes or messages.

Innovation Solution

A bow label for beverage containers that can be manipulated by users to form decorative shapes or messages, featuring a first and second sheet with a pull cord and adhesive strips to transition between a wrapped configuration and a bow configuration.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a traditional label is wrapped around the beverage container, then the label provides basic information display, but the label lacks consumer interaction and decorative transformation capability

Engineering Contradiction:

Improvelabel transformation capabilityVSAvoidlabel structure

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The label is divided into multiple sheets (first sheet, second sheet, etc.) that can be independently manipulated. Each sheet can be separated and reconfigured, allowing the label to transform from a simple wrapped configuration to a decorative bow configuration while maintaining the basic information display function.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The label incorporates movable components including pull cords and adhesive strips that enable dynamic reconfiguration. The pull cords allow consumers to easily manipulate the sheets into different configurations, transforming the static wrapped label into an interactive decorative bow structure.

Inventive Principle:

Principle #15Dynamics

2Ease of operation

If a bow label with multiple sheets and pull cords is implemented, then consumer engagement and decorative capability are enhanced, but the manufacturing complexity increases

Engineering Contradiction:

Improveconsumer interactionVSAvoidlabel assembly

Core Design Contradiction:

Ease of operationVSEase of manufacture

Solution Approach 1:

The adhesive strips are pre-applied to the sheets during manufacturing, and the pull cords are pre-attached in their respective positions. This preliminary preparation allows the complex bow configuration to be easily assembled by consumers without requiring complex manufacturing processes or specialized assembly skills.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The pull cords serve as intermediaries that simplify the manipulation of the sheets. Instead of requiring consumers to directly handle and position multiple adhesive sheets, the pull cords provide an intuitive interface that translates simple pulling motion into precise sheet positioning and bow formation.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentEP3140207B1Systems and methods for a bow label for a beverage container

Publication Date: 2025.07.23 THE COCA COLA CO

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Figure 3(a)~3(b)

AI summary

A bow label for a beverage container is disclosed herein. The bow label may include a first sheet at least partially attached to the beverage container. The bow label also may include a second sheet at least partially attached to the first sheet. The first sheet and the second sheet may include a first configuration and a second configuration. In addition, the bow label may include a pull cord disposed between and at least partially attached to the first sheet and the second sheet. In this manner, movement of the pull cord may move the first sheet and the second sheet between the first configuration and the second configuration. In some instances, the second configuration may include a bow-like shape.