Pull Notifications for TV Ad Engagement on Mobile Apps
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Solution Overview
Problem
Users watching videos on televisions often lack the ability to easily engage with advertisements or supplemental content due to limited input options and lack of browser or email clients, making it difficult to explore further.
Innovation Solution
A pull notification system that allows users to request notifications on other devices by selecting options displayed during video breaks, using data connections to send personalized notifications to applications on different devices, bypassing the need for phone numbers and utilizing existing applications for engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If users watch videos on television, then video viewing experience is improved, but ability to engage with advertisements is worsened
Solution Approach 1:
The patent introduces a mobile device as an intermediary between the television and the user's interaction needs. The mobile device receives notifications about advertisements displayed on television and enables the user to engage with these advertisements through the mobile device's capabilities (browser, email client, etc.), thus mediating the interaction gap between television viewing and advertisement engagement.
Solution Approach 2:
The patent adds a spatial dimension to advertisement engagement by enabling interactions on a different device (mobile device) rather than requiring direct interaction on the television. This dimensional shift allows users to engage with advertisements on their mobile devices while continuing to watch videos on the television.
2Area of stationary object
If television hardware is used for video playback, then large screen display is improved, but functionality for content engagement is worsened
Solution Approach 1:
The patent makes the mobile device universal by enabling it to handle multiple functions: receiving video content information from television, displaying notifications about advertisements, and providing various engagement mechanisms (browser access, email client, etc.). This multi-functionality compensates for the television's limited interaction capabilities while preserving the large screen display advantage.
Solution Approach 2:
The patent segments the video viewing system into two functional parts: the television handles video playback and display (large screen advantage), while the mobile device handles interaction and engagement (functionality advantage). This segmentation allows each device to excel at its specialized function without compromising the other.
3Device complexity
If traditional notification methods are used, then simplicity is improved, but personalization is worsened
Solution Approach 1:
The patent implements feedback mechanisms where the system learns from user interactions with notifications. By tracking which notifications users engage with and how they interact with them, the system can personalize future notifications and prioritize them based on user preferences and behavior patterns, thus reducing information loss while maintaining reasonable system complexity.
Data Source
AI summary
In some embodiments, a method receives a plurality of pull notification options at an application. The method determines whether to perform a ranking of the plurality of pull notification options at the application. When the ranking is be performed at the application: ranking the plurality of pull notification options; and outputting the plurality of pull notification options for display on the application based on the ranking. A pull notification option in the plurality of pull notification options is associated with information to cause an associated contact option to be contacted upon selection of the pull notification option. When the ranking is not to be performed by the application, the method outputs the plurality of pull notification options for display on the application.