Consumer Purchase Intent Capture System

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Consumers face challenges in capturing and tracking purchase intent information, which is not easily accessible to retailers, limiting their ability to adjust inventory and provide personalized recommendations.

Innovation Solution

A system that captures item information from various formats and sources, extracts keywords, organizes them into shopping lists, and enables display on user devices or in-store kiosks, allowing for personalized recommendations and inventory adjustments.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If consumers use traditional methods (pen and paper, multiple shopping lists) to capture purchase intent, then they can record items they want to purchase, but they cannot efficiently access or share this information with retailers

Engineering Contradiction:
Improvepurchase intent information accessibilityVSAvoidinformation capture system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent introduces a retail establishment's computing system as an intermediary that receives purchase intent information from consumers via mobile devices. This mediator bridges the gap between consumers and retailers, enabling efficient information transfer without requiring complex consumer-side systems. The intermediary processes and stores the information, making it accessible to retailers for inventory and recommendation purposes.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If retailers want to know consumer purchase intent to adjust inventory and provide personalized recommendations, then profitability increases, but consumers must provide this information through complex systems

Engineering Contradiction:
Improveretailer profitabilityVSAvoidinformation provision ease
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system enables consumers to automatically share purchase intent information with retailers through their mobile devices without manual intervention. The consumer's mobile device self-transmits the shopping list data to the retail establishment's system, eliminating the need for complex consumer actions. This self-service approach makes information provision easy while providing retailers with valuable purchase intent data for inventory management and personalized recommendations.

Inventive Principle:
Principle #25Self-service

3Reliability

If consumers create multiple shopping lists and reminders to track purchase intent, then they can remember items, but they must remember to take the lists along on each shopping trip

Engineering Contradiction:
Improvepurchase intent tracking reliabilityVSAvoidtime to manage shopping lists
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements a universal shopping list system accessible from multiple devices and locations. Consumers can create shopping lists on their mobile devices and access them at any retail establishment's kiosk or computing terminal. This multi-functional system eliminates the need to physically carry paper lists while maintaining reliable access to purchase intent information across different shopping trips and locations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS7756755B2Capturing and utilizing consumer purchase intent information
Publication Date: 2010.07.13 HEWLETT PACKARD DEVELOPMENT COMPANY LP
  • US7756755B2 patent drawing
  • US7756755B2 patent drawing
  • US7756755B2 patent drawing

AI summary

System and method for capturing and utilizing consumer purchase intent information comprise obtaining item information, from a user, in a plurality of formats from a plurality of sources, extracting keywords from the item information, organizing item information and keywords in a shopping list, and enabling a display of the shopping list to the user.