Purchase-Linked Consumer Data Platform for Verifiable Recall Alerts
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Solution Overview
Problem
There is a disconnect between consumers affected by product recalls and the ability for product manufacturers and government entities to identify and notify those consumers, with existing methods being inefficient and often resulting in inaccurate delivery of notifications.
Innovation Solution
A consumer data aggregation platform that collects and aggregates data from various sources to identify affected consumers and send targeted product recall notifications, leveraging 5G mobile networks for rapid and verifiable delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional notification methods (postal mail) are used to notify consumers of product recalls, then consumers can be reached, but the delivery accuracy is poor and verification of receipt is difficult
Solution Approach 1:
The patent replaces traditional mechanical postal mail notification systems with electronic notification systems including mobile notifications, email, and web portal alerts. This substitution enables real-time delivery tracking, instant confirmation of receipt, and accurate targeting of affected consumers through digital channels that provide verifiable delivery status.
Solution Approach 2:
The system implements feedback mechanisms where consumers can confirm receipt of notifications through mobile devices, email responses, or web portal interactions. This feedback loop provides real-time verification that the notification was delivered and received, allowing manufacturers to track and verify notification status across the consumer base.
2Loss of energy
If broad advertising campaigns are sent to all consumers, then more consumers may receive the message, but resource waste increases and cost decreases
Solution Approach 1:
The patent applies local quality by segmenting the consumer base and tailoring notifications to specific groups affected by particular product recalls. Instead of uniform broad campaigns, the system delivers targeted notifications only to consumers who purchased specific affected products, reducing resource waste while maintaining high coverage efficiency among the relevant population.
Solution Approach 2:
The system segments consumers based on purchase history, product affiliation, and recall impact. This segmentation enables precise targeting of notification campaigns to only those consumers affected by specific recalls, eliminating waste on unrelated consumers while ensuring comprehensive coverage of affected individuals through organized group-based communication.
3Measurement precision
If consumer data is collected and stored for targeted notifications, then notification accuracy improves, but data security risks and system complexity increase
Solution Approach 1:
The patent introduces a web portal and centralized database system as intermediaries between consumers and manufacturers. These intermediaries securely store consumer purchase data and enable precise identification of affected consumers through structured queries, while shielding manufacturers from direct data management complexity and providing standardized interfaces for notification delivery.
4Speed
If rapid notification delivery is implemented, then recall response time improves, but verification and documentation capabilities may be compromised
Solution Approach 1:
The system maintains continuous operation across multiple notification channels simultaneously, delivering rapid alerts through mobile devices, email, and web portals in parallel. This continuous multi-channel approach ensures fast notification delivery while the underlying system continuously logs and documents all notification events, maintaining verification capabilities without sacrificing speed.
Data Source
AI summary
Embodiments of the invention relate generally to the field of content distribution platforms, and more particularly, to systems, methods, and apparatuses for implementing a consumer data aggregation platform for seamless product recall and consumer alert management. For example, according to one embodiment there is a method performed by a consumer data aggregation platform having at least a processor and a memory therein being configurable to perform operations including: receiving product-related data at a database system communicably interfaced with a consumer data aggregation platform; receiving sales data at the database system identifying a consumer via a unique UserID identifying the consumer and a list of associated products purchased by the consumer; storing the product-related data and the sales data as distinct datasets in separate tables within a database system of the consumer aggregation platform; receiving a recall notification request to issue a product recall for a specified consumer product represented within the datasets of the consumer data aggregation platform; querying the datasets of the consumer data aggregation platform to identify records for each one of: (i) the specified consumer products, and (ii) consumers associated with transactions based on the specified consumer aggregation platform; extracting records for the specified consumer products and contact information for consumers associated with transactions based on the specified consumer product across the distinct datasets of the consumer data aggregation platform; joining the extracted records for the specified consumer product and contact information for consumers associated with transactions based on the specified consumer product into a single data set; and issuing the product recall by sending a push notification to consumers associated with transactions based on the specified consumer product.