Purchase Verification System Using Receipt Images
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Solution Overview
Problem
Existing systems for collecting purchase data from consumers lack reliability, as they cannot confirm whether consumers have actually purchased products, leading to unreliable market research and suboptimal advertisement timing.
Innovation Solution
A purchase information utilization system that includes a reception unit for receiving purchase information with identification and support data, a storage unit for storing this information, and a determination unit to verify product purchase, using images like receipts and product photos as support information, along with transmission and addition of consumer comments and evaluations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional questionnaire systems are used to collect consumer data, then data collection can be performed, but the reliability of the data is low because it cannot confirm whether consumers have actually purchased the product
Solution Approach 1:
The patent introduces an intermediary verification mechanism using receipt images and product images as mediators between the consumer and the system. The consumer uploads these images, and the system uses them to verify actual purchase without direct human intervention, thus improving reliability while maintaining simplicity
Solution Approach 2:
The patent replaces manual verification mechanisms with automated image processing and recognition systems. Instead of human operators verifying purchase authenticity, the system automatically analyzes uploaded receipt and product images to confirm purchase status, reducing complexity while improving reliability
2Loss of time
If advertisements are displayed based on predicted optimal timing, then advertisement delivery can be performed, but the timing may not be optimal because it cannot confirm actual product purchase
Solution Approach 1:
The patent performs preliminary verification of purchase status by analyzing uploaded receipt and product images before triggering advertisement delivery. This ensures that advertisements are only shown to consumers who have actually purchased the product, improving timing accuracy and measurement precision simultaneously
Solution Approach 2:
The patent implements a feedback mechanism where the system continuously monitors and verifies purchase status through image analysis. This feedback loop ensures that advertisement timing is based on confirmed actual purchases rather than predictions, improving both timing accuracy and measurement precision
Data Source
AI summary
A purchase information utilization system according to the present invention includes a system provided with a reception unit that receives purchase information including identification information capable of identifying a product and support information which supports that the product is purchased from a terminal device of a consumer, a purchase information storage unit that stores the purchase information received by the reception unit, and a determination unit that determines whether or not the consumer has purchased the product using the support information included in the purchase information received by the reception unit.