Information Processing Device Push Notification Ad Delivery
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Solution Overview
Problem
The existing methods for distributing advertisements on portable information processing terminals have a low rate of guiding users to target advertisement pages, as they rely heavily on accidental views and are susceptible to spam and virus concerns, limiting the effectiveness of direct mail and online advertisements.
Innovation Solution
An information processing device connected via a public telecommunications network to user terminals, servers storing content and advertisement data, and a push notification server, which transmits varying levels of advertisement information, including simple and detailed content, along with recognition information to establish sessions and guide users to target advertisement pages through push notifications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If direct mail or emails are distributed to identified users, then the rate of guide to target advertisement page can be improved, but user trust decreases due to spam and virus concerns
Solution Approach 1:
The patent introduces a trusted intermediary (the website from which the user received the notification) that mediates between the advertisement sender and the user. The notification includes recognition information allowing users to verify the sender's identity through a trusted third party, thus maintaining user trust while enabling targeted advertisement delivery
Solution Approach 2:
The system performs preliminary authentication and trust establishment before advertisement delivery. The user's permission to receive notifications from specific websites is obtained in advance, and this pre-established trust relationship is leveraged to deliver advertisements, reducing the perceived risk of spam or viruses
2Productivity
If detailed advertisement information is provided, then user engagement can be improved, but information transmission complexity increases
Solution Approach 1:
The advertisement information is segmented into different levels of detail. The notification contains essential information for initial user engagement, while more detailed information is available upon user request or interaction, reducing the initial information transmission complexity while maintaining engagement potential
3Productivity
If push notifications are used to reach users, then advertisement delivery efficiency can be improved, but user recognition of the notification source decreases
Solution Approach 1:
The notification system uses the website name or logo as an intermediary identifier that users can recognize and trust. This intermediary information is embedded in the notification to bridge the gap between efficient push notification delivery and user recognition of the notification source
Solution Approach 2:
The system pre-establishes the notification source identity by including website identification information in the notification setup phase. This preliminary action ensures that when the notification is delivered efficiently, users can immediately recognize and trust the source without delays or confusion
Data Source
AI summary
An information processing device performs: storing second advertisement information simpler than first advertisement information regarding an advertisement object, third advertisement information simpler than the first advertisement information and more detailed than the second advertisement information, permittee recognition information for allowing the user to recognize a permittee, a URL of a first webpage including a program for establishing a session with an information processing terminal together with content data, and a URL of a second webpage including the first advertisement information; transmitting the second advertisement information to the information processing terminal by push notification together with the permittee recognition information and the URL of the first webpage; and transmitting the third advertisement information together with the URL of the second webpage to the information processing terminal via the session with the information processing terminal established by executing the program on the information processing terminal that has downloaded the first webpage.