Pushdown Advertising Unit for Seamless Media Integration

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Solution Overview

Problem

Existing methods for integrating advertising content with digital media content often disrupt the user experience, failing to effectively synchronize advertising with media content context and timing, leading to reduced exposure and engagement.

Innovation Solution

A system and method for dynamic integration of interactive advertising content with digital media content, using a multi-layered approach where an integration module coordinates spatial, temporal, and control aspects to present advertising content seamlessly alongside media content, allowing for user interaction and enhanced engagement without obstructing the media experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If advertising content is integrated with digital media content, then user exposure to advertising increases, but user experience may be disrupted

Engineering Contradiction:

Improveadvertising exposureVSAvoiduser experience disruption

Core Design Contradiction:

Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

The patent implements a pushdown advertising unit that extends into a third spatial dimension below the media player, allowing advertising content to be displayed without occupying the same visual space as the media content. This dimensional separation enables simultaneous display of both advertising and media content without mutual obstruction or disruption to user experience.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces a pushdown unit as an intermediary spatial zone between the media player and the underlying web page content. This intermediary layer serves as a dedicated space for advertising content that mediates between the need for advertising exposure and the need to preserve uninterrupted media playback, allowing both objectives to coexist.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Quantity of substance

If advertising content is displayed in a linear fashion interrupting media content, then advertising exposure is maximized, but media content continuity is broken

Engineering Contradiction:

Improveadvertising exposureVSAvoidmedia content continuity

Core Design Contradiction:

Quantity of substanceVSDuration of action of stationary object

Solution Approach 1:

By extending the advertising unit into the vertical dimension below the media player, the patent enables non-linear spatial arrangement where advertising and media content occupy different depths in the display hierarchy. This allows advertising to be continuously visible without interrupting the temporal flow and continuity of media content playback.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The pushdown advertising unit is nested within the spatial structure of the web page, positioned between the media player and the underlying content. This nesting arrangement allows the advertising unit to be embedded in the page structure without disrupting the media player's functionality or the continuity of media content delivery.

Inventive Principle:

Principle #7Nested doll (Nesting)

3Ease of operation

If advertising content is displayed alongside media content, then user engagement with advertising increases, but spatial layout complexity increases

Engineering Contradiction:

Improveuser engagementVSAvoidspatial layout

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The patent segments the web page layout into distinct functional zones: the media player area above and the pushdown advertising unit below. This segmentation creates clearly defined spatial boundaries that simplify the overall layout structure, making it easier for users to engage with advertising content without confusion about the page organization.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

By utilizing the vertical dimension below the media player for advertising content, the patent adds spatial separation that simplifies the horizontal layout. This dimensional approach reduces layout complexity by organizing content vertically rather than competing for horizontal space, making the overall structure more manageable and user-friendly.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11410205B2Integration of a video player pushdown advertising unit and digital media content

Publication Date: 2022.08.09 VIACOM INTERNATIONAL INC

AI summary

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.