QR Code Content Control With On-Demand Display Cues
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Solution Overview
Problem
QR codes are underutilized for their full potential in providing supplemental information, particularly in advertising and content delivery systems, and there is a need for a more efficient and user-friendly method to control content consumption devices remotely.
Innovation Solution
A system where optically-readable codes, such as QR codes, are used to program content consumption devices by capturing images with a user device, allowing for database queries to retrieve and control content, with on-demand and context-sensitive display based on device status or user input.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If QR codes are displayed continuously to provide supplemental information, then information availability is improved, but user confusion increases and video content space is reduced
Solution Approach 1:
The QR code is displayed periodically or on-demand rather than continuously. The system detects user interaction (such as hovering over or clicking a thumbnail) and displays the QR code only at those specific moments, thereby maintaining information availability while avoiding constant visual clutter that causes user confusion.
2Loss of information
If QR code is displayed prominently to ensure visibility, then information accessibility is improved, but video content display space is reduced
Solution Approach 1:
The QR code display is dynamic rather than static. It appears and disappears based on user interaction states, such as when a user hovers over or clicks a thumbnail. This dynamic display ensures information is accessible when needed while minimizing the space occupied during video playback.
3Ease of operation
If remote programming capability is added to content devices, then user interaction is improved, but device complexity increases
Solution Approach 1:
A server acts as an intermediary between the user device and the content consumption device. The server receives the QR code from the user device, processes the programming information, and implements the remote programming of the content device. This intermediary approach improves user interaction while avoiding direct complexity addition to the content consumption device itself.
Data Source
AI summary
A method, apparatus, and software are provided for using an optically-readable code such as a quick-response (QR) code. The optically-readable code may represent a uniform resource identifier (URI) including parameters that represent a query, such as a query for content and/or other data. The query results may be used to command a content consumption device to record or otherwise obtain an item of content. The optically-readable code may additionally or alternatively be determined based upon a status of the device, such as what content, or portion thereof, is currently being displayed, and/or what error condition is being experienced.