QR Code Countdown System for Dynamic Content Delivery
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Solution Overview
Problem
Consumers face difficulties in finding intended social media accounts or websites referenced on products, often encountering fake accounts, limited content, and static promotional materials.
Innovation Solution
A system and method that utilize QR codes on products to direct users to a website, where servers determine user location and time zone to curate unique video content based on a countdown to a predefined date, ensuring dynamic and relevant content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If static promotional content is provided on social media platforms, then content delivery is simple and consistent, but user engagement is limited and content becomes irrelevant to different users
Solution Approach 1:
The system pre-generates multiple video content files with different countdown durations (e.g., 10 days, 20 days, 30 days) before user interaction. When a user scans the QR code, the server quickly determines the appropriate pre-generated content based on the current date and user location, avoiding real-time generation complexity while delivering personalized content
Solution Approach 2:
The patent introduces a server as an intermediary between the QR code and the user device. The server receives the QR code data, determines user location via IP address, calculates the countdown to the predefined date, and selects appropriate video content from the database. This intermediary handles the complexity of content personalization, keeping the user device simple while enabling adaptive content delivery
2Reliability
If QR codes direct users to social media accounts or websites, then promotional content can be delivered, but users often encounter fake accounts or unintended destinations requiring research time
Solution Approach 1:
Instead of directing users to external social media accounts or websites that may be fake or competitor-promoted, the system creates a controlled copy of the promotional environment within a dedicated website. The QR code links to this authenticated website where the server verifies user location and delivers official brand content, eliminating the need for users to research or verify external accounts
Solution Approach 2:
The system implements feedback by receiving user device data (IP address) when the QR code is scanned, determining the user's approximate geographic location, and using this information to select appropriate video content from the database. This feedback loop ensures users receive location-relevant content while maintaining authentication through the controlled website environment
3Adaptability or versatility
If the same promotional content is displayed for every user, then content delivery is efficient and simple, but content lacks relevance to user location and time zone
Solution Approach 1:
The system applies local quality by determining the user's approximate geographic location through IP address analysis and selecting video content specifically relevant to that location. Different regions receive different countdown content (e.g., Black Friday promotions for US users, Cyber Monday for UK users), making the content locally relevant while maintaining efficient automated delivery through server-based selection
4Measurement precision
If countdown content is provided without time zone consideration, then content delivery is simple and fast, but countdown timing is inaccurate for users in different time zones
Solution Approach 1:
The system determines the user's time zone in advance by analyzing the IP address data received when the QR code is scanned. Based on this preliminary time zone determination, the server calculates the accurate countdown to the predefined date in the user's local time. This preliminary action ensures timing accuracy without adding complexity during the actual content delivery phase
Data Source
AI summary
A computer-implemented method for providing unique content associated with a product includes providing a URL encoded in a QR code operatively associated with the product; receiving a request with an IP address and data regarding previously viewed videos from a user device; determining a geographic location of the user device based on the IP address; determining a user time zone based on the geographic location; selecting videos stored on a content database based on the user time zone; generating a substantially random order for displaying the videos; determining a selected video based on the substantially random order and the data regarding previously viewed videos; and transmitting the selected video to the user.