QR Code Merchant Page Delivery System
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Solution Overview
Problem
Existing systems for presenting in-store promotions to customers on mobile devices are inefficient, as they often require customers to navigate cumbersome websites, and the information may not be relevant to the customer's location or time of visit.
Innovation Solution
A method and system that allows merchants to store and manage merchant pages on a server, which can be transmitted to a user's mobile device upon scanning a machine-readable code, such as a QR code, enabling real-time updates and location-specific information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If merchants use traditional flyers and in-store signage to advertise promotions, then the information can be displayed physically in the store, but the information is difficult to update when promotions change and requires manual redistribution
Solution Approach 1:
The patent uses machine-readable codes (such as QR codes) that can be scanned by mobile devices to access promotion information. This digital copying approach allows the same physical code to be read multiple times without wear, and the information can be updated centrally and accessed by all customers simultaneously, eliminating the need to physically redistribute flyers when promotions change.
Solution Approach 2:
The patent replaces the mechanical system of physical flyers and handwritten signage updates with a digital system. Instead of manually creating and redistributing physical materials, the system uses electronic codes stored in a database that can be automatically updated and accessed by mobile devices, significantly reducing the effort required to update promotion information.
2Loss of information
If customers use mobile devices to access the merchant's website to find promotion information, then comprehensive promotion details can be accessed, but the process is cumbersome and time-consuming
Solution Approach 1:
The patent pre-processes and organizes promotion information in a database structured by location and other relevant criteria. When a customer scans the machine-readable code, the system has already prepared and filtered the information, so the customer receives only the relevant promotion details without having to navigate through the entire website or search through comprehensive lists of all promotions.
Solution Approach 2:
The patent introduces machine-readable codes as an intermediary between the comprehensive promotion database and the customer's mobile device. These codes act as a shortcut that, when scanned, directly retrieve and display the specific promotion information the customer needs, eliminating the need for customers to manually navigate the merchant's website or search through extensive promotion lists.
3Ease of operation
If in-store signs are positioned adjacent to items to provide information, then the information is locally relevant, but the signs are only seen by attentive customers in specific aisles and cannot reach all customers
Solution Approach 1:
The patent makes the machine-readable codes universal by placing them in multiple locations throughout the store (on items, shelves, walls, etc.). Any customer, regardless of which aisle they are in or whether they are actively looking for information, can scan the code with their mobile device to access promotion details. This universal placement strategy ensures that promotion information can reach all customers throughout the entire store, not just those in specific areas.
Solution Approach 2:
The patent transitions from two-dimensional physical signs that must be viewed directly to three-dimensional digital access through mobile devices. By using machine-readable codes that can be scanned from various distances and angles, and by leveraging the mobile device's display and processing capabilities, the system provides promotion information in a new dimensional space that is accessible to all customers regardless of their physical location or attention state.
Data Source
AI summary
A system for presenting a merchant page on a mobile device comprises a server, a database accessible by the server, and a mobile device. The database comprises a plurality of merchant pages associated with merchant information. The mobile device is configured to scan a machine-readable code encoding the merchant information. The mobile device is further configured to transmit to the server a signal responsive to the machine-readable code being scanned by the mobile device. The server, in response to receiving the signal from the mobile device, is configured to transmit the relevant merchant page associated with the merchant information to the mobile device. A method for presenting a merchant page on a mobile device is also provided.