QR Code Encoding on Negotiable Instruments for Dynamic Content Delivery
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Solution Overview
Problem
Traditional checks and printed forms lack the ability to effectively incorporate advertising materials beyond a displayed website link, requiring manual user input and being limited by physical space, which reduces user engagement.
Innovation Solution
The use of two-dimensional barcodes, such as QR codes, encoded with information like URL links, sequence identifiers, client identifiers, and user identifiers, allows for efficient scanning and redirection to websites with marketing materials, surveys, or videos, using a QR code reader on mobile devices, enabling more information to be conveyed in a smaller area and reducing user input.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional website links are displayed on checks, then users can access advertising materials, but users must manually input the URL which reduces engagement
Solution Approach 1:
The patent replaces the mechanical manual input system with an optical scanning system. Instead of requiring users to manually type URLs, a QR code reader on a mobile device captures the QR code image and automatically decodes the embedded URL, eliminating manual input while preserving advertising effectiveness through automated information retrieval.
Solution Approach 2:
The patent creates a machine-readable copy (QR code) of the URL information that can be automatically read and processed. The QR code encodes the same URL data that would otherwise require manual entry, allowing the system to copy and transmit the information digitally without human intervention.
2Loss of information
If more advertising materials are included on checks, then advertising effectiveness increases, but physical space on the check is limited
Solution Approach 1:
The patent transitions from two-dimensional physical space constraints to a different dimension by encoding advertising information in a compact QR code structure. The QR code packs extensive URL and tracking information into a small two-dimensional matrix that fits within the limited check space, effectively adding an information density dimension without increasing physical area.
Solution Approach 2:
The patent nests multiple layers of information within the QR code structure. The QR code contains not only the URL but also sequence identifiers, client identifiers, and user identifiers, creating a nested information structure where multiple data elements are embedded within a single compact code that fits on the check.
3Loss of information
If dynamic content delivery is implemented, then advertising effectiveness enhances, but system complexity increases
Solution Approach 1:
The system implements self-service through automated QR code scanning and decoding. When a user scans the QR code with their mobile device, the system automatically retrieves the encoded URL and redirects the user to the appropriate website, eliminating the need for manual intervention or complex user interactions while delivering dynamic content based on the encoded information.
Solution Approach 2:
The patent performs preliminary action by pre-encoding all necessary information (URL, sequence identifier, client identifier, user identifier) into the QR code during the check printing process. This preliminary encoding allows the system to deliver dynamic content without requiring complex real-time processing, as all the data needed for content delivery is already prepared and embedded in the QR code.
Data Source
AI summary
Various systems and apparatus for using quick response codes on negotiable instruments are described herein. A request may be received at a server from a user device, wherein the webpage request includes a sequence identifier, wherein the sequence identifier is associated with a two-dimensional barcode printed on a negotiable instrument. An advertisement from a plurality of advertisements may be selected based on the sequence identifier in the webpage request. The advertisement may be placed within an advertising portion of a webpage and the webpage may be transmitted to a user device.