QR-Code Digital Sign Content Control for Remote CMS Access
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Solution Overview
Problem
Existing digital marketing systems lack ease of content management for digital signs, limiting the ability to create tailored and location-specific content, and there is a need for efficient and cost-effective methods to engage audiences.
Innovation Solution
A content management system (CMS) for digital signs that allows remote management and interaction through QR codes, enabling users to upload, organize, and customize content on digital sign assemblies using internet-connected devices, with features for location-specific playlists and user filtering.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If digital signs use traditional content management methods, then content can be displayed, but ease of operation and remote management capability deteriorates
Solution Approach 1:
The system enables end-users to independently manage and update content on digital signs through mobile devices by scanning QR codes. Users can upload, organize, and customize content without requiring technical support or complex configuration, making the system self-serviceable and dramatically improving ease of operation.
Solution Approach 2:
The patent introduces a mobile device as an intermediary between the user and the digital sign system. The mobile device communicates with the digital sign via QR code scanning and web-based interfaces, serving as a mediator that simplifies user interaction while enabling remote content management capabilities without increasing the complexity of the digital sign itself.
2Ease of operation
If digital signs allow remote content management, then ease of operation improves, but device complexity increases
Solution Approach 1:
The patent makes the mobile device universal by utilizing its existing camera for QR code scanning, web browser for interface access, and internet connectivity for communication. This multi-functional approach allows the mobile device to serve as a remote controller without requiring additional hardware, thereby improving ease of operation while avoiding increases in system complexity.
Solution Approach 2:
The system uses QR codes as a simplified copy or representation of the complex communication protocol between the mobile device and digital sign. Instead of implementing complex direct communication hardware, the patent creates a lightweight digital copy (QR code) that encapsulates the necessary connection information, enabling remote management without adding physical complexity.
3Ease of operation
If digital signs use QR code access method, then ease of operation improves, but manufacturing precision requirements worsen
Solution Approach 1:
The patent treats QR codes as temporary, easily replaceable elements on the digital sign display. Rather than requiring permanent, high-precision printing, the QR code can be digitally updated and regenerated as needed. This approach prioritizes ease of operation over manufacturing precision, as low-resolution or temporarily displayed QR codes remain scannable and functional.
Data Source
AI summary
A method of using a digital sign assembly by an end-user is disclosed. The method includes providing a digital sign assembly, the digital sign assembly having an internet connectable digital media player (DMP) and a screen, wherein the DMP cooperates with the screen to display a digital sign, wherein the digital sign assembly is controllable by a remote controller on an end-user's mobile device. The method also includes, displaying a QR code on the screen of the digital sign assembly, the QR code being scannable by the mobile device of the end-user; displaying a remote controller end-user interface on the mobile device of the end-user, when the end-user scans the QR code on the digital sign assembly; receiving a content selection from the end-user via remote controller end-user interface via the Internet; and displaying the content selection using the digital sign assembly as a digital sign.


