Query Facilitator Factoids for Search Traffic

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Solution Overview

Problem

Websites face challenges in attracting and retaining user traffic, as existing search engines lack effective mechanisms to encourage users to submit multiple queries by exploring related objects based on logical connections and common features.

Innovation Solution

A method and apparatus that utilizes a query facilitator to provide users with factoids, which highlight special characteristics of objects, encouraging users to submit additional queries by presenting information and connections between objects, such as rankings or common features, thereby increasing query traffic.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional search engines provide only basic object information, then the information presentation is simple and direct, but user engagement and query traffic remain low

Engineering Contradiction:
Improvequery trafficVSAvoidinformation presentation structure
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent segments object information into two distinct parts: basic object information and factoids. Basic object information provides factual details about the queried object, while factoids provide interesting comparative facts about related objects. This segmentation allows the system to enhance user engagement through factoids without complicating the core information retrieval function.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces factoids as an intermediary element between the user query and the basic object information. Factoids serve as a mediator that connects users to related objects through interesting comparative facts, thereby increasing user engagement and query traffic without requiring changes to the fundamental search mechanism.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If search engines present only factual information about queried objects, then information accuracy is maintained, but user interest and exploration behavior are not stimulated

Engineering Contradiction:
Improveuser engagementVSAvoidinformation focus
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent applies local quality by providing different types of information for different purposes. Basic object information maintains factual accuracy and information focus, while factoids provide interesting comparative data about related objects to stimulate user interest. Each type of information has its own specific quality and function within the overall presentation.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent uses partial action by selectively presenting factoids only for certain related objects that have interesting comparative characteristics. Not all related objects receive factoids, only those where the comparative fact adds value and interest. This partial application maintains information focus while enhancing user engagement where appropriate.

Inventive Principle:
Principle #16Partial or excessive action

3Loss of information

If websites provide comprehensive object information, then information completeness is improved, but user motivation to submit additional queries decreases

Engineering Contradiction:
Improveinformation completenessVSAvoidquery submission frequency
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The patent prepares factoids in advance about related objects, even before users query them. When a user queries an object, the system has already prepared interesting comparative facts about related objects that can be presented through factoids. This preliminary preparation enables the system to quickly present engaging content that motivates users to explore further.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements feedback by presenting factoids that reveal interesting characteristics of related objects based on the user's current query. This feedback loop shows users unexpected or interesting connections between objects, motivating them to submit additional queries to explore these connections further, thereby increasing query submission frequency.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS9009127B1Method and apparatus for generating and presenting factoids
Publication Date: 2015.04.14 IAC SEARCH & MEDIA INC
  • US9009127B1 patent drawing
  • US9009127B1 patent drawing
  • US9009127B1 patent drawing

AI summary

In one embodiment, a method for presenting factoids includes receiving a user query concerning an object, providing object information associated with the object for presentation to a user, and providing one or more factoids pertaining to the object for presentation to the user. The factoids are presented independently from the object information, and each of the factoids indicates at least one special characteristic of the object in a distinct area.