Search Result Demotion Using Query Risk Thresholds
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Solution Overview
Problem
Existing search engine optimization systems are vulnerable to abuse by bad actors who optimize misleading, racy, pornographic, or infringing content to rank higher in search results, leading to increased visibility and revenue, which is undesirable.
Innovation Solution
A method and system for demoting search results based on search query risk by calculating result and query goodness values, identifying a threshold value, and selectively demoting search results with values below the threshold, using dynamic functions adjusted by historical search traffic and abuse signals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If search engine optimization is used to increase content visibility and ranking, then content receives more views and revenue, but abusive content (spam, racy, pornographic, infringing) also ranks higher and becomes more visible
Solution Approach 1:
The patent converts the harmful effect of abusive content optimization into a benefit by using the same SEO mechanisms to identify and demote such content. The system calculates query goodness values based on result quality metrics, then uses these values to demote abusive content while promoting quality content, thus turning the visibility mechanism into a tool for filtering harm.
Solution Approach 2:
The patent introduces an intermediary mechanism (query goodness value calculation and threshold-based demotion system) between the search query and search results. This intermediary evaluates the quality of search results and selectively demotes abusive content, preventing harmful content from directly appearing in high-ranking positions while maintaining visibility for quality content.
2Quantity of substance
If traditional search result ranking is used without demotion, then all content including abusive content is displayed, but user experience deteriorates due to low-quality content
Solution Approach 1:
The patent extracts abusive content from the search results by calculating query goodness values and comparing them against threshold values. Search results with result goodness values below the threshold are demoted or removed from the displayed results, separating harmful content from quality content while maintaining the overall search result set.
3Measurement precision
If dynamic threshold adjustment based on historical search traffic is implemented, then search quality improves, but system complexity increases
Solution Approach 1:
The patent implements dynamic threshold adjustment where the threshold value for demoting search results is not fixed but adapts based on historical search traffic and query characteristics. The system calculates query goodness values dynamically and adjusts thresholds accordingly, allowing the search system to respond to changing content quality patterns while maintaining a relatively simple decision-making framework.
Data Source
AI summary
Methods, systems, and media for demoting search results based on search query risk are provided. In some embodiments, a method for demoting search results includes: receiving a search query for a video content item; generating a plurality of search results in response to the search query; calculating a set of result goodness values; calculating a query goodness value associated with the search query based on the set of result goodness values; identifying a threshold goodness value based on the query goodness value; in response to determining that a first result goodness value of the set of result goodness values is less than the threshold goodness value, demoting a first search result of the plurality of search results, wherein the first result goodness value is associated with the first search result; and causing at least a portion of the plurality of search results to be presented based on the demotion.