Quick Transaction System Eliminates Shopping Cart Abandonment
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Solution Overview
Problem
Conventional e-commerce systems require users to load selected items into a shopping cart and complete a purchase flow, which can lead to cart abandonment and delay transactions, failing to provide a quick and efficient online transaction process.
Innovation Solution
A system that allows users to initiate a quick online transaction by selecting a 'buy' option directly, without the need for a shopping cart, by determining user login status and required information, enabling immediate processing of purchases if the user is logged in and information is available.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users are required to load items into a shopping cart before purchase, then the system can track and manage selected items, but the transaction process becomes longer and users may abandon the cart
Solution Approach 1:
The patent removes the shopping cart intermediary step from the purchase flow. Users can directly purchase items by selecting a buy option without loading them into a cart first. This extraction of the cart function eliminates the delay and abandonment issues while the system still tracks transactions through direct purchase recording.
Solution Approach 2:
The system performs preliminary actions by pre-loading user information (billing address, shipping address, payment methods) during registration. This allows the system to process purchases immediately when users select the buy option, eliminating the need for cart management steps and enabling direct transaction completion.
2Productivity
If the system requires complete user information before purchase, then transactions can be processed immediately, but users must provide information upfront increasing complexity
Solution Approach 1:
The system collects and stores user information (billing address, shipping address, payment methods) during the initial registration phase. This preliminary action ensures that when users want to make a purchase, all necessary information is already available in the system, enabling immediate transaction processing without requiring users to re-enter information at the point of purchase.
3Ease of operation
If the system eliminates the shopping cart, then the purchase process is simplified and faster, but the system must handle direct transactions without cart management
Solution Approach 1:
The patent removes the shopping cart function entirely from the user interface and flow. Users directly select items and click a buy option to purchase. The system handles transactions directly without requiring cart management, simplifying the user experience while the backend processes transactions immediately with pre-stored user information.
Solution Approach 2:
The system uses pre-stored user information to automatically complete transactions without requiring users to manually re-enter data. The system serves itself by having all necessary information already available from registration, enabling automatic and immediate purchase processing when users select the buy option.
Data Source
AI summary
A system and application for purchasing one or more items via quick online transactions from a vendor system is provided. An electronic shopping page listing products for sale and corresponding buy selectors is provided on a user device that includes the quick transaction system. Upon user selection of a buy selector, the user's log on status and payment information are determined, and, if necessary, the user is prompted to log on to the quick transaction application and/or complete any missing user payment information if necessary. A single click or tap on the buy selector generates a completed purchase transaction without the need for a shopping cart or user checkout process. Methods and machine-readable medium for quick online transactions are also provided.