Rack display

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Solution Overview

Problem

Existing display systems for consumer products lack an efficient and aesthetically pleasing way to integrate graphic and transparent inserts for product display, particularly in free-standing and rack-based configurations, which limits their ability to showcase products effectively.

Innovation Solution

A display assembly comprising an elongate support channel, mount bracket, and display housing with specific channel guides and inserts, where the graphic insert is placed in opposing upper and lower channels, and the transparent insert is placed in separate channels, allowing for secure and visually appealing product display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If graphic and transparent inserts are integrated into the display system, then the visual appeal and product presentation are enhanced, but the device complexity increases

Engineering Contradiction:
Improveease of manufactureVSAvoiddevice complexity
Core Design Contradiction:
Ease of manufactureVSDevice complexity

Solution Approach 1:

The display housing is segmented into multiple channel guides (first upper channel, second upper channel, first lower channel, second lower channel) that can independently receive different types of inserts. This segmentation allows graphic inserts and transparent inserts to be separately positioned and secured, enabling flexible configuration while maintaining manufacturing simplicity through modular assembly.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The channel guides are designed with universal functionality to accommodate both graphic inserts and transparent inserts. The same structural framework (support channel with multiple channels) serves multiple purposes: holding graphic materials for product information and transparent materials for product visibility, thereby reducing overall device complexity through multi-functional integration.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple channel guides and inserts are used, then the product display capability is enhanced, but the manufacturing complexity increases

Engineering Contradiction:
ImproveadaptabilityVSAvoidease of manufacture
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The display housing is divided into multiple independent channel guides (first upper channel, second upper channel, first lower channel, second lower channel) that can be manufactured separately and then assembled. This segmentation enables flexible adaptation to different display requirements while simplifying manufacturing through modular production and assembly.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The channel guides are nested within the support channel structure, with each channel guide containing specific inserts. This nested arrangement allows the system to adapt to various display configurations by selectively placing different inserts within the nested channel structure, maintaining ease of manufacture through hierarchical assembly.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS10861355B1Rack display
Publication Date: 2020.12.08 OAK ENTERPRISES LLC
  • US10861355B1 patent drawing
  • US10861355B1 patent drawing
  • US10861355B1 patent drawing

AI summary

A product display system for use with sales of consumer products. The display includes a rack with at least one shelf to display screening products and a cross member for supporting a display assembly. The display assembly has a support channel with a bracket attached to the cross member. The display assembly also includes a housing sized to be received in the support channel. The display housing includes a base with a rear wall and upper and lower channel guides. The channel guides define opposing sets of channels for receiving a graphic insert with printed information and a transparent acrylic insert. The transparent insert has printed on it screen designs to allow viewing of the printed information through screen product designs displayed on the product display system.