Radial Action Menu for Touchscreen Item Pages

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Solution Overview

Problem

Users face difficulties in navigating and selecting options on item pages, as they are often dispersed across the page, requiring scrolling or extensive navigation.

Innovation Solution

A system generates an icon on the screen that, when interacted with, displays a plurality of selectable actions radially around it, allowing users to easily select options like bidding, purchasing, or adding to a shopping cart through gestures, without needing to scroll through the page.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If options are dispersed across the item page, then the item page can display all options, but the user has to navigate or scroll through the item page to select an option

Engineering Contradiction:
Improvenumber of options displayedVSAvoidease of selecting option
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent combines multiple dispersed options into a single consolidated menu interface. When a user interacts with the item page, all available options (bid, buy, watch, share, etc.) are merged into one centralized menu that appears overlaying the current view, eliminating the need to scroll through the page to find scattered options.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces a new spatial dimension by displaying options in an overlay menu that floats above the current page content. This dimensional change allows options to be accessible without navigating through the page's vertical space, effectively adding a layer above the existing interface.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If options are displayed on the item page when loaded, then all options are available to the user, but the user may have to scroll through the item page to select an option

Engineering Contradiction:
Improveavailability of optionsVSAvoidtime to select option
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system prepares the options menu in advance by pre-loading all available action options (bid, buy, watch, share, message, etc.) so they are immediately accessible when triggered. This preliminary preparation ensures that when the user needs to select an option, the complete set is already ready in the overlay menu without requiring page scrolling or loading delays.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If options are dispersed across the item page, then the item page can accommodate all options, but extensive navigation is required to select an option

Engineering Contradiction:
Improvenumber of actions performableVSAvoidnavigation effort
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The overlay menu serves as a universal interface that can display multiple different types of options (bidding, purchasing, viewing, sharing, messaging) in a single standardized format. This multi-functional menu adapts to show relevant options based on the context while maintaining a consistent interaction pattern, eliminating the need for different navigation methods for different actions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11360660B2Displaying a plurality of selectable actions
Publication Date: 2022.06.14 EBAY INC
  • US11360660B2 patent drawing
  • US11360660B2 patent drawing
  • US11360660B2 patent drawing

AI summary

An item page may be displayed on a client device in response to a request to view an item page from the client device. They item page may include a description of the item. An icon may be generated and the icon may be displayed within a portion of the displayed item page at an icon location. A plurality of selectable actions each being performable with respect to the item described by the item page may be generated and displayed in response to an initial gesture being performed at the icon location for at least a pre-defined threshold duration. Lastly, the plurality of selectable actions may be displayed around the generated icon and within a pre-defined distance from the icon location of the generated icon.