Flexible Packages with Raised Graphics Areas

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Solution Overview

Problem

Packages face challenges in effectively displaying graphics and standing out on store shelves due to flexibility issues, opacity, and consumer confusion regarding product offerings.

Innovation Solution

Incorporating raised areas and reinforcing lines on packages to enhance graphic visibility, stability, and communication, with graphics associated with raised areas to improve appearance and differentiate products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If flexible packages are used, then ease of operation and adaptability are improved, but the package surface becomes prone to bending and wrinkling which degrades graphic appearance

Engineering Contradiction:
ImproveflexibilityVSAvoidsurface flatness
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The patent applies local quality by creating raised areas with different surface properties than the surrounding flexible package material. These raised portions provide localized structural support and maintain graphic integrity in specific regions while the rest of the package remains flexible. The raised areas have controlled rigidity to prevent bending and wrinkling of graphics, while the overall package maintains its flexible characteristics for ease of operation.

Inventive Principle:
Principle #3Local quality

2Loss of information

If graphics are printed on flexible package surfaces, then visual communication is achieved, but the graphics become distorted due to bending and wrinkling

Engineering Contradiction:
Improvegraphic clarityVSAvoidsurface stability
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The patent creates localized raised areas with stable, wrinkle-free surfaces specifically designed to hold graphics. These raised portions have controlled rigidity that prevents the bending and wrinkling that would otherwise distort printed graphics. The graphics are positioned on these raised areas rather than on the flexible portions of the package, ensuring graphic clarity is maintained while the rest of the package remains flexible.

Inventive Principle:
Principle #3Local quality

3Reliability

If opaque packages are used, then product protection is improved, but consumers cannot see the consumer products inside

Engineering Contradiction:
Improveproduct protectionVSAvoidproduct visibility
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The patent applies local quality by creating raised areas with different optical properties than the surrounding opaque package material. These raised portions can have varying degrees of transparency or translucency, allowing consumers to view product information or the actual product in specific localized regions. This enables the package to maintain overall opacity for product protection while providing localized transparency for consumer information and visibility.

Inventive Principle:
Principle #3Local quality

4Productivity

If multiple product offerings are presented in similar packages, then manufacturing efficiency is improved, but consumers have difficulty understanding similarities and differences

Engineering Contradiction:
Improvemanufacturing efficiencyVSAvoidproduct differentiation
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The patent applies local quality by varying the characteristics of raised areas across different package designs. Different raised area configurations (shape, size, position, height, or presence/absence) can be used to differentiate product offerings while maintaining the same basic package structure and manufacturing process. This allows consumers to easily distinguish between similar products through tactile and visual differences in the raised areas, while manufacturers can still use standardized production methods.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11299332B2Packages with raised portions
Publication Date: 2022.04.12 PROCTER & GAMBLE CO
  • US11299332B2 patent drawing
  • US11299332B2 patent drawing
  • US11299332B2 patent drawing

AI summary

Packages having raised portions that provide improvements in displaying graphics, such as images and branding.