Rating and Review Integration System for E-Commerce
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Solution Overview
Problem
Existing product review systems on websites only display a limited portion of ratings and reviews, isolating social media content and failing to provide a comprehensive customer feedback experience, as most reviews are trapped within single websites and not easily accessible to consumers before making a purchase.
Innovation Solution
A rating and review integration system that combines structured product ratings from official sources with unstructured ratings and reviews from social networks, calculating an overall average rating and curating the best social posts to provide a more comprehensive user experience by displaying a wider variety of customer feedback on product webpages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If social media content is embedded in different sections of the webpage, then social media reactions are displayed, but the overall customer feedback experience is fragmented and not comprehensive
Solution Approach 1:
The patent combines structured product ratings from official sources with unstructured ratings and reviews from social networks into a single integrated display section. This merging consolidates fragmented customer feedback from multiple sources into one cohesive location, preventing information loss while avoiding the complexity of managing separate embedded sections across the webpage.
Solution Approach 2:
The integrated display section serves multiple functions simultaneously: it presents structured numerical ratings, displays unstructured text reviews, showcases social media reactions, and provides navigation to additional reviews. This multi-functional approach consolidates what would otherwise require multiple separate sections, reducing webpage complexity while comprehensively displaying all customer feedback types.
2Loss of information
If only a limited portion of ratings and reviews is displayed on the product webpage, then the webpage layout is maintained, but most customer feedback remains inaccessible to consumers
Solution Approach 1:
The patent segments the comprehensive customer feedback into two accessible parts: an integrated display section on the product webpage showing key ratings and curated reviews, and a separate reviews page containing the full archive. This segmentation allows the webpage to maintain its layout while providing easy access to comprehensive feedback through the integrated section, with navigation options to view additional reviews on the dedicated reviews page.
Solution Approach 2:
The integrated display section acts as an intermediary between the product information and the complete review archive. It provides immediate access to essential customer feedback directly on the product page, while also serving as a gateway to the comprehensive review collection, thus easing customer access without overwhelming the webpage layout.
3Loss of information
If a large block of reviews is displayed on the product detail webpage, then comprehensive feedback is provided, but it disrupts the flow of the brand message
Solution Approach 1:
The patent applies local quality by creating a specifically designed integrated display section with distinct visual characteristics that differentiate it from the main brand content. This localized area comprehensively displays customer feedback including structured ratings, unstructured reviews, and social media reactions, while the rest of the webpage maintains its brand message flow. The segmented presentation with clear visual boundaries prevents disruption to the overall layout.
4Loss of information
If social media reviews are not integrated with product ratings, then the product webpage remains simple, but consumers must search multiple websites to see all feedback
Solution Approach 1:
The patent merges structured product ratings with unstructured social media reviews and reactions into a single integrated display section on the product webpage. This consolidation aggregates feedback from multiple sources that would otherwise require separate website visits, preventing information loss and eliminating the time consumers would spend searching multiple platforms for comprehensive product feedback.
Data Source
AI summary
Some embodiments may include a rating system to generate a structured rating value from aggregated content generated using disparate computer data processing systems, wherein the aggregated content includes structured content from a first computer data processing system of the disparate computer data processing systems and unstructured content from a second different computer data processing system of the disparate computer data processing systems. Other embodiments may be disclosed and/or claimed.