Rich Call Data Link Tracking for Real-Time Access Notification
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Solution Overview
Problem
Existing Rich Call Data (RCD) specifications lack methods for tracking access of multimedia links by handsets and do not provide real-time notification of RCD information, which can affect call answer rates and revenue sharing opportunities.
Innovation Solution
Implementing a system that uses a unique call-specific identifier to track access of RCD multimedia links and provide real-time notification to the calling party, allowing for metric reporting and revenue sharing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If RCD specifications include multimedia links in call invites, then receivers can access information associated with the call, but there is no method to track if these links have been accessed by the handset
Solution Approach 1:
The patent introduces an intermediary tracking mechanism where a unique call-specific identifier is embedded in the RCD multimedia link. When the handset accesses the link, the identifier is transmitted back through the communication network to the originating carrier, enabling tracking without direct complexity in the handset device.
Solution Approach 2:
The system implements feedback by having the handset automatically transmit the unique call-specific identifier back to the originating carrier when accessing the RCD link. This feedback loop provides real-time notification to the calling party about whether the RCD information was viewed, enabling measurement of call answer rates and engagement metrics.
2Productivity
If real-time notification of RCD access is implemented, then calling parties can track engagement metrics, but this requires additional system infrastructure and processing
Solution Approach 1:
The communication network infrastructure is utilized for multiple purposes: it not only transmits the call invite and RCD multimedia content but also carries the unique call-specific identifier for tracking and provides real-time notification pathways. This multi-functionality avoids adding separate dedicated tracking infrastructure.
Solution Approach 2:
The system leverages existing communication protocols and network infrastructure to handle tracking and notification automatically. The handset's access to the RCD link inherently generates the tracking data through the embedded identifier, and the network automatically routes this information back to the originating carrier without requiring complex manual intervention or additional specialized devices.
3Measurement precision
If unique call-specific identifiers are embedded in RCD links for tracking, then access can be monitored, but this increases the complexity of link management and data processing
Solution Approach 1:
The patent changes the parameter of the RCD link by embedding a unique call-specific identifier within the link structure. This parameter change enables precise tracking of which specific call's RCD content was accessed by which handset, allowing for accurate measurement of call answer rates and engagement metrics without requiring complex external tracking systems.
Data Source
AI summary
Systems, apparatuses, and methods are described for tracking and monitoring access of Rich Call Data (RCD). An RCD system may append call invites with unique links. The RCD system may determine if a recipient device is configured to access RCD by maintaining records relating to access of the unique links.