Real-Time Advertising Optimization System

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Conventional advertising systems fail to provide real-time feedback, incentives, and rewards to consumers, leading to ineffective advertising campaigns, as they lack the ability to personalize content, track consumer interactions, and evaluate campaign performance accurately.

Innovation Solution

A system comprising user devices, list servers, and content servers that enable personalized advertising content presentation, user feedback, incentives, and rewards by generating content lists based on user profiles, allowing users to interact with and share advertisements, and providing real-time campaign performance evaluation through data optimization systems.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If conventional advertising systems serve advertising content to all consumers, then advertising coverage is maximized, but advertising waste increases on uninterested viewers

Engineering Contradiction:

Improveadvertising coverageVSAvoidadvertising waste

Core Design Contradiction:

Quantity of substanceVSLoss of energy

Solution Approach 1:

The system applies local quality by personalizing advertising content delivery based on individual consumer profiles, interests, and behaviors. Instead of uniform advertising to all consumers, the system tailors which advertisements are shown to which consumers, optimizing coverage for interested parties while reducing waste on uninterested viewers.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system implements feedback mechanisms where consumers can provide real-time responses to advertising content. This feedback is used to refine future advertising delivery, improving targeting accuracy over time and reducing waste by learning from consumer interactions and preferences.

Inventive Principle:

Principle #23Feedback

2Measurement precision

If advertisers use post-campaign surveys to evaluate effectiveness, then campaign performance can be measured, but real-time optimization is lost

Engineering Contradiction:

Improvecampaign effectiveness measurementVSAvoidreal-time optimization capability

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The system enables continuous measurement of campaign effectiveness through real-time tracking of consumer interactions with advertising content. This continuous data collection allows advertisers to monitor and optimize campaign performance throughout its duration, rather than waiting for post-campaign surveys.

Inventive Principle:

Principle #20Continuity of useful action

Solution Approach 2:

The system performs preliminary actions by collecting and analyzing consumer feedback data during the campaign to predict and optimize future advertising decisions. This allows real-time adjustments to be made based on emerging trends and consumer responses before the campaign concludes.

Inventive Principle:

Principle #10Preliminary action

3Device complexity

If conventional advertising lacks consumer interaction mechanisms, then system complexity is reduced, but consumer engagement and feedback capability deteriorate

Engineering Contradiction:

Improvesystem complexityVSAvoidconsumer engagement

Core Design Contradiction:

Device complexityVSEase of operation

Solution Approach 1:

The system implements self-service mechanisms where consumers can independently interact with advertising content, provide feedback, and control their advertising experience. This empowers consumers to engage with content that interests them while giving advertisers valuable data, all through automated consumer-initiated actions rather than complex intermediary systems.

Inventive Principle:

Principle #25Self-service

4Productivity

If advertisers rely on surrogate metrics like clicks or video completes, then real-time data is available, but correlation with actual brand awareness is weak

Engineering Contradiction:

Improvereal-time data availabilityVSAvoidbrand awareness correlation

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The system replaces mechanical surrogate metrics (clicks, video completes) with direct measurement of brand awareness through consumer feedback and surveys. This substitution provides more accurate measurement of actual advertising effectiveness while maintaining real-time data availability through digital tracking of consumer responses.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11157947B2System and method for real-time optimization and industry benchmarking for campaign management

Publication Date: 2021.10.26 LOOPME INNOVATION LTD

AI summary

A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.